BRUNI Elena

Education 

Doctor Europaues in Management with Honours 

Research Fellow at University of Padua. Title of the project: "Il valore della formazione per il lavoro che cambia. Alla ricerca di indicatori di performance multimediali". Project funded by the European Social Fund POR 2014-2020. Duration (12 months): August 2016 - August 2017. Scientific Coordinator: Associate Professor Martina Gianecchini. 

Joint Double Master's 2nd level university degree in Management of Cultural Assets and Activities from Cà Foscari University of Venice (Italy) and ESCP-Business School of Paris (2013). Master Degree cum Laude in Theatre Organization from University of Bologna (2011)

Research Areas

Her research areas are innovation studies and organization theory. Her doctoral thesis was focused on the analysis of the mechanisms of novelty generation, drawing on cognitive studies. In her first paper, she provided a comprehensive analysis of the contribution of studies on metaphors to management literature, delving on bibliometric technique and inductive qualitative coding. In her second paper, she empirically examined how entrepreneurs use metaphors in the making of innovation, relying on Behavioural Even Interview Technique (BEI) and Metaphor Identification Procedure (MIP) to elicit metaphors. In the last third chapter of the thesis, she explored conceptual blending processes in designing a new business model. By a mixed method approach, she analysed how the cognitive process of conceptual combination is a key driver in developing and refine innovative business models.  

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