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DESTINATION MANAGEMENT I
Titolo corso in inglese: DESTINATION MANAGEMENT I
Modulo: 1°
Titolo Modulo: Destination management I
Academic Year: 2006/2007
Course code: E00731
Crediti di questa parte: 2.50
Crediti totali dell'insegnamento: 5.00
Reference Sector: SECS-P/08
Prof: Maria Carla FURLAN
Where: Oriago
Semester/trimester: 1
Livello laurea: Specialistica
Previsto nei piani di studio dei seguenti corsi di laurea:
- ECONOMIA DEI SISTEMI TURISTICI - SP - 2 anno
Appelli
| Sessione | Appello | Scritto | Orale |
|---|---|---|---|
| 1 | 1 | 3-2007 | 13/06/07 h 9.30 |
| 1 | 1 | 3-2007 | 13/06/07 h 9.30 |
| 1 | 2 | ||
| 1 | 2 | ||
| 1 | 3 | ||
| 1 | 3 | ||
| 1-2007 | 1 | 12/01/07 h 14.30 | |
| 1-2007 | 2 | 09/02/07 h 14.30 | |
| 1-2007 | 3 | ||
| 3-2007 | 1 | 13/06/07 h 9.30 | |
| 3-2007 | 2 | ||
| 3-2007 | 3 | ||
| 4-2007 | 1 | 10/09/07 h 14.00 | |
| 4-2007 | 2 | ||
| 4-2007 | 3 | ||
| 5-2006 | 1 | 10/11/06 h 11.00 | |
| 5-2006 | 2 | ||
| 5-2006 | 3 |
Contents:
Educational Goal:Contents:Aim of this programme is to provide knowledge and expertise functional to the analysis of the organization and competitiveness of destinations. It also aims to supply some tools useful to manage a destination.
Recommended Reading List:
- Defining "destination" and related matters
- Destination management and destination marketing
- Actors, stakeholders and responsibilities
- Links among regional development, territorial marketing and destination management
- Destinations and products
- Strategic planning at regional and destination level
- Some model of competitive analysis for a destination
- Identity, image and communication
- Destination Management Systems
- Case studies and project works
Assessment:The list of textbooks and other materials will be communicated at the beginning of the programme.
Written text. The students will also be required to present a project work analysing a specific case of destination management.
