COMPETITIVE ANALYSIS I
| Official course title | COMPETITIVE ANALYSIS I |
| Academic Year | 2010/2011 |
| Course code | EPHD04 |
| University credits | 3 |
| Degree level | Second Cycle Degree M.D.270 |
| Educational sector code | SECS-P/08 |
| Semester/trimester | 3° Periodo |
| Where | VENEZIA |
Professor
Degree Programmes and curricula
Contents
Educational Goals
The course aims at providing concepts and tools for the analysis of industry characteristics and evolutionary traits, together with theoretical and operational instruments for the competitive analysis at a business level. The learning objectives are: a) acquiring a critic view of strategic and competitive analysis; b) developing the ability to define the current and prospective competitive scenario in a industry; c) identifying an effective and efficient competitive strategy related to the industry structure and the specific firm’s situation.
Requirements
Students are expected to have basic notions of microeconomics, business administration and marketing.
Contents
1. Introductory Suggestions for Your Research Activity
2. Does Epistemology Care?
3. The Dialectic Relationship between Economic Environment & Economic Theory
4. The Model: Structure-Conduct-Performance
5. Industry Boundaries
6. Competitive Advantages
7. Product Differentiation
8. Industry Concentration
9. Vertical Integration and Network Relationships
10. Diversification
Recommended Reading List
For each lesson the teacher will suggest a list of recommended readings.
Assessment
Written exam: paper on an issue to be agreed with the teacher
Teaching Methods
Lectures
Teaching Language
English
