DESTINATION MANAGEMENT
| Official course title | DESTINATION MANAGEMENT |
| Academic Year | 2011/2012 |
| Course code | EM2036 |
| University credits | 6 |
| Degree level | Second Cycle Degree M.D.270 |
| Educational sector code | SECS-P/08 |
| Semester/trimester | 2° Periodo |
| Course year | 2 |
| Where | VENEZIA |
Professor
Degree Programmes and curricula
Contents
Educational Goals
The course aims to transfer knowledge and skills useful to understand the organization and competitiveness of tourism destinations, deepening strategic and governance issues.
Requirements
Suggested propaedeutics:
Tourism Marketing
Contents
Tourism evolution and the concept of destination
Varieties of contexts and destination configurations
Management and governance of destinations
The strategic dimension: individuals and collectives
Change management
Quality of tourism destinations
Cultural destination development
Recommended Reading List
Tamma M [2002]., “Destination management: gestire prodotti e sistemi locali di offerta”, in Franch M. (a cura di) Destination management. Gestire il turismo fra locale e globale, Giappichelli, (pp.11-38).
Grollo P.[2011] “Il governo delle destinazioni e i Sistemi Turistici Locali”, in Becheri E. e Maggiore G. (a cura di) XVII Rapporto sul Turismo Italiano, FrancoAngeli (pp. 405-425).
Tamma M. [2011], “Aspetti strategici del destination governance”, in Pechlaner H., Paniccia P., Valeri M., Raich F., (a cura di) Destination Governance. Teoria ed
esperienze, Giappichelli, Torino, (in press)
Caroli M. [2009], “Un modello per la valutazione della qualità di una destinazione turistica”, in Economia dei servizi, Anno IV, n. 1/2009. (pp. 29-45)
Dubini P, De Carlo, M.[2008] La valorizzazione delle destinazioni. Cultura e Turismo, Egea, cap. 1,2,3,4 (pp. 1-109)
Assessment
written
Teaching Methods
Conventional
Teaching Language
Italian
Other information
Students will be proposed group works during the lessons.
Students will undertake a written exam and, depending on the outcome, a possible oral exam.
