ADVANCED FIRM STRATEGIES

Professor

Degree Programmes and curricula

Contents

Educational Goals

The course allows students to deepen their understanding of the processes of strategy formation, the role of contexts, and different forms of interorganizational alliances and cooperation. It also presents an alternative logic of strategic development based on the notion of "value innovation."

Contents

1. Strategy formulation and formation
2. Schools of strategy
3. Strategies and contexts
4. Alliances, cooperation, and networks
5. Value innovation: Blue ocean strategy
6. Analytical tools and frameworks
7. Reconstruct market boundaries
8. Reach beyond existing demand
9. Overcome key organizational hurdles
10. Integrate execution into strategy

Recommended Reading List

De Wit B., Meyer, R., Strategy : process, content, context : an international perspective, 3 edizione, Thomson, London, 2004 (parti dei Capitoli: 1 [pp. 3-19]; 3 [pp. 105-123]; 7 [359-379]).

A. Inkpen e N. Choudhury, The Seeking of Strategy Where it is Not: Towards a Theory of Strategy Absence, in Strategic Management Journal, Vol. 16, No. 4 (May 1995), pp. 313-323

Rullani E., Agire competitivo e contesti di interazione, in S. Podesta e F. Golfetto (a cura di) La nuova concorrenza : contesti di interazione, strumenti di azione, approcci di analisi, Egea, Milano, 2000 [pp. 123-157].

H?kansson H., Johanson J., A Model of Industrial Networks, in D. Ford (a cura di) Understanding business markets : interaction, relationships and networks. The industrial marketing and purchaising group, 2 edizione, The Dryden Press, London, 1997. [pp. 129-135].

H?kansson H., Snehota I., No Business in an Island: The Network Concept of Business Strategy, in D. Ford (a cura di) Understanding business markets : interaction, relationships and networks. The industrial marketing and purchaising group, 2 edizione, The Dryden Press, London, 1997. [pp. 136-150].

Kim W.C. e Mauborgne R., Strategia oceano blu. Vincere senza competere. Milano, Etas, 2005.

Check out the course page (in the faculty website) for materials, readings and other information ("Collegamenti: "materiale didattico riservato"-->"Strategie d'Impresa Avanzato" -->"Testi e materiali di riferimento obbligatori per il corso").

Assessment

written and oral

Teaching Methods

Lecture

Teaching Language

Italian

Other information

The exam is written, an additional oral examination may occur depending on the grade of the written exam. The details regarding the final exam will be given at the beginning of the course

Sustainability

• Course with sustainable contents
• University credits of sustainability: 1
• Lecture notes, material for reference or for self-assessment available online or as e-book