INTERNATIONAL BUSINESS STRATEGY
|Official course title||INTERNATIONAL BUSINESS STRATEGY|
|Degree level||First Cycle Degree M.D.270|
|Educational sector code||SECS-P/08|
Degree Programmes and curricula
The course will introduce to the basic concepts of business strategy, with a special emphasis on international strategy. The course should enable students to critically analyze concrete examples of business strategy and how firms are facing the challenges of global competition.
Formal pre-requisites: Introduction to the Modern Firm.
Basic knowledge of the theory of the firm, microeconomics, and basic management concepts will be taken for granted
Strategic thinking in perspective
Mapping the Business Landscape
Competitive and Cooperative Dynamics
Building and Sustaining Success
Business strategy and global competition
Recommended Reading List
Strategy and the Business Landscape (3rd Edition) [Paperback]
Author: Pankaj E Ghemawat
Publisher: Pearson education
Frontal lectures, case study method.
- Course with sustainable contents
- University credits of sustainability: 1
- Lecture notes, material for reference or for self-assessment available online or as e-book