BCIT seminars

The BCIT School of Business Field School at Ca' Foscari

Each year the British Columbia Institute of Technology School of Business offers its students the opportunity to receive credits over the summer within two Field Schools in Europe. BCIT students partaking in the Austria-Italy field school spend 3 days of their month long program in Venice, care of the Ca' Foscari School for International Education, and a group of 15 Ca' Foscari students are selected to join them.

The school is designed to give insight into European business practices through numerous lectures, visits to international companies, tours, activities, sports and cross-cultural interaction, under the general theme of "Luxury Brand Management".

The Venice stop-over is open to a select number of Ca' Foscari students, and features company visits - in past years: Fortuny, Luxottica, Seguso, Bevilacqua - as well as specifically themed lectures to be held at Ca' Foscari.

Information for 2018 will be available soon.


2016 Programme

The main topics of the BCIT School of Business Field School are the following:

  • Fundamentals of Branding and the effects over the life cycle of a product or service
  • Luxury Branding - How is it different from traditional branding of products and services.
  • Cultural differences in Luxury Branding - Are Luxury Brands positioned differently around the globe?
  • Lesson learned from examining the variety of Luxury Brands in Austria and Italy.

During the 3-day program at Ca' Foscari there will be three seminars:

Friday July 8th (afternoon):
The target market segmentation for the luxury market and how it is different from main stream products; how the changing distribution of global wealth influences luxury goods and the marketing of these goods.

Monday July 11th (morning):
The elements of branding and the product life cycle of luxury goods. Students will be given an assignment in mixed groups.

Tuesday July 12th (morning):
Presentation of findings

A visit to Seguso is planned for Friday morning and to Fortuny Monday afternoon.

The first meeting will be "Orientation" at 8am at the Crociferi student residence, from where the whole group will go to Seguso on Murano island by vaporetto.


Applications

Given the extremely high demand for the program, participation in the 3 days of seminars and visits are granted to the first 15 qualified candidates to send through their "pre-enrolment" application. Requirements:

- currently enrolled in an undergraduate or postgraduate degree at Ca' Foscari (Degree Seeking)
- motivated interest in the field;
- a certified knowledge of English (B2) - NB: enrolment in a degree programme at Ca' Foscari University that requires a B2 in English is sufficient