Marketing and Communication 
Enrolled in a.y. 2022/2023

Type of educational activity: Core educational activities [B]
ECTS partial Code Reference sector Year COURSE ECTS course

36

EM7038 SECS‑P/08 1 COMUNICATION AND DIGITAL MARKETING 12
EM7022 SECS‑P/08 2 INTERNATIONAL MARKETING AND NEW PRODUCT DEVELOPMENT 12
EM7039 SECS‑P/08 1 RETAIL AND CHANNEL MANAGEMENT 6
EM7021 SECS‑P/08 1 MARKETING STRATEGY 6
ECTS partial Code Reference sector Year COURSE ECTS course

12

EM7041 SECS‑P/06 1 ECONOMIC ANALYSIS FOR BUSINESS STRATEGIES 6
EM7031 SECS‑P/12 1 HISTORY OF BRANDING 6
ECTS partial Code Reference sector Year COURSE ECTS course

6

EM7040 MAT/09 1 MARKETING ANALYTICS 6
ECTS partial Code Reference sector Year COURSE ECTS course

6

EM0003 IUS/04 1 INTELLECTUAL PROPERTY LAW 6
Type of educational activity: Interdisciplinary [C]
ECTS partial Code Reference sector Year COURSE ECTS course

6

EM7006 SECS‑S/03 2 QUANTITATIVE METHODS FOR SEGMENTATION AND POSITIONING 6

6

EM7017 AGR/01 1 AGRI-FOOD MARKETING 6
EM6071 SECS‑P/08 1 DIGITAL ECONOMICS: SUSTAINABILITY AND SOCIAL IMPACT 6
EM7036 SECS‑S/01 2 STATISTICAL METHODS FOR MARKETING DECISIONS LABORATORY 6
EM6070 SECS‑P/10 1 LEADERSHIP 6
EM7008 SPS/09 1 SOCIOLOGY OF CONSUMPTION 6
Type of educational activity: Decided by individual student [D]

I CFU a scelta dello studente possono essere individuati tra gli insegnamenti dei grappoli non scelti in precedenza o degli insegnamenti seguenti. Maggiori dettagli sono indicati nel piano frequenze

ECTS partial Code Reference sector Year COURSE ECTS course

12

PLM002 SECS‑P/10 1 EMOTIONAL COMPETENCIES AND INDIVIDUAL DEVELOPMENT 6
EM7013 SPS/07 1 SOCIAL RESEARCH METHODS IN MANAGEMENT 6
EM7042 SECS‑P/12 1 GENDER HISTORY 6
Type of educational activity: Final examination or foreign language knowledge [E]
ECTS partial Code Reference sector Year COURSE ECTS course

24

EM0024 PROFIN_S 2 THESIS 24
Type of educational activity: Other [F]
ECTS partial Code Reference sector Year COURSE ECTS course

12

EM0112 NN 2 INTERNSHIP 12