FUNDAMENTALS OF MANAGEMENT AND MARKETING-2

Academic year 2015/2016 Syllabus of previous years
Official course title GESTIONE DELLE IMPRESE E MARKETING - 2
Course code ET0036 (AF:198631 AR:101296)
Modality Frontal Lesson
ECTS credits 6 out of 12 of BUSINESS MANAGEMENT AND MARKETING
Subdivision Surnames Dl-Pas
Degree level Bachelor's Degree Programme
Educational sector code SECS-P/08
Period 2nd Term
Course year 2
Where VENEZIA
Course objectives
Acquire knowledge and tools in business management and marketing, with particular reference to the design and management of the production process and management of the supply-chain relationships as well as the strategic and operational marketing.
Pre-requirements
Requisite: Economia Aziendale
Contents
1. What does people involved in marketing?
2. The marketing environment
3. Consumers and buyers' behavior compared
4. Segmentation, targeting, positioning
5. The marketing information system and marketing research
6. Product, branding, packaging
7. Price strategies
8. The distribution
9. Marketing communications and promotional tools
10. Definition, implementation and control of marketing plans
11. The marketing services
12. Customer Relationship Marketing and Internet Marketing
Referral texts
Levens Michael, Casarin Francesco (2014)

"Marketing"

Pearson Italia, Milano

ISBN: 978 88 6518 3670

Type of exam
written
Teaching methods
Traditional front classroom.
Video, case study, test and slides will be available online.
Teaching language
Italian
Other
Students can participate to group case studies and gain extra points that will be added to their final grades.
Sustainability
  • Course with sustainable contents
  • University credits of sustainability: 1
  • Lecture notes, material for reference or for self-assessment available online or as e-book
  • E-learning, moodle platforms