FUNDAMENTALS OF MANAGEMENT AND MARKETING-2

Academic year
2016/2017 Syllabus of previous years
Official course title
GESTIONE DELLE IMPRESE E MARKETING - 2
Course code
ET0036 (AF:213739 AR:103868)
Modality
On campus classes
ECTS credits
6 out of 12 of BUSINESS MANAGEMENT AND MARKETING
Subdivision
Degree level
Bachelor's Degree Programme
Educational sector code
SECS-P/08
Period
2nd Term
Course year
2
Acquire knowledge and tools in business management and marketing, with particular reference to the design and management of the production process and management of the supply-chain relationships as well as the strategic and operational marketing.
Requisite: Business Administration
1. What does people involved in marketing?
2. The marketing environment
3. Consumers and buyers' behavior compared
4. Segmentation, targeting, positioning
5. The marketing information system and marketing research
6. Product, branding, packaging
7. Price strategies
8. The distribution
9. Marketing communications and promotional tools
10. Definition, implementation and control of marketing plans
11. The marketing services
12. Customer Relationship Marketing and Internet Marketing
Levens Michael, Casarin Francesco (2014)

"Marketing"

Pearson Italia, Milano

ISBN: 978 88 6518 3670

written
Open-Ended and Closed-Ended Questions

Optional oral exam.
Traditional front classroom.
Video, case study, test and slides will be available online.
Italian
Optional oral exam.
  • Course with sustainable contents
  • University credits of sustainability: 1
  • Lecture notes, material for reference or for self-assessment available online or as e-book
  • E-learning, moodle platforms