E-BUSINESS

Academic year
2017/2018 Syllabus of previous years
Official course title
E-BUSINESS
Course code
ET0016 (AF:213821 AR:104002)
Modality
On campus classes
ECTS credits
6
Degree level
Bachelor's Degree Programme
Educational sector code
SECS-P/08
Period
1st Term
Course year
3
The course presents e-business aspects connected to firms? development strategies. The course will analyze the issues related to the integration of Internet tools in traditional business models. Particular attention will be devoted to the use of information and communication technologies to manage relationships with suppliers and customers.
Economia aziendale
1. Information and communication technologies and firms? management
2. The strategic impacts of the Internet
3. E-business Models and strategies
4. E-commerce
5. Virtual communities and distributed innovation
6. Communication and marketing on the internet

Readings are available at the following link: http://ebusiness1.wordpress.com/dispensa/
written
Lectures and project works
Italian