The course aims at providing the fundamental knowledge on the formulation and implementation of firm strategy in contexts characterized by economic, social and political uncertainty, enabling students to critically analyze and evaluate real-world companies' experiences and case studies.
ROBERT M. GRANT
L'analisi strategica per le decisioni aziendali
Chapters: 1, 5, 8, 9, 11, 12, 13, 14, 15
Students not attending the course will have to complement the syllabus by studying the following 4 scientific articles:
- Ye, G., Priem, R. L. & Alshwer, A. Achieving Demand-side Synergy from Strategic Diversification: How Combining Mundane Assets Can Leverage Consumer Utilities. Organization Science, 2012, 23: 207-224
- Johanson, J., & Vahlne, J. E. (2009). The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership. Journal of international business studies, 1411-1431
- Brass, D. J., Galaskiewicz, J., Greve, H. R., & Tsai, W. (2004). Taking stock of networks and organizations: A multilevel perspective. Academy of Management Journal, 47(6), 795-817
- Fosfuri, A., & Giarratana, M. S. (2009). Masters of war: Rivals' product innovation and new advertising in mature product markets. Management Science, 55(2), 181-19
The students' learning achievements will be evaluated differently depending on whether or not they have attended the course.
For students actively attending the course, learning achievements will be evaluated based on:
1. their participation to the 4 practical classes in which case studies will be analyzed and discussed in groups;
2. the 30 minutes written exam at the end of the course, which will be composed of 10 multiple choice questions and 1 open question.
For students not attending the course, learning achievements will be evaluated based a written exam, which will be composed of 10 multiple choice questions and 1 open question. Students not attending the course will be assigned an extended syllabus (4 scientific articles must be studied in addition to the book chapters, as explained above).