Academic year 2017/2018 Syllabus of previous years
Official course title STRATEGIE D'IMPRESA
Course code ET0064 (AF:213843 AR:104118)
Modality On campus classes
ECTS credits 6
Degree level Bachelor's Degree Programme
Educational sector code SECS-P/08
Period 1st Term
Course year 3
Spazio Moodle Link allo spazio del corso
Course objectives
The course aims at providing the fundamental knowledge on the formulation and implementation of firm strategy in contexts characterized by economic, social and political uncertainty, enabling students to critically analyze and evaluate real-world companies' experiences and case studies.
Formal pre-requisites: Economia Aziendale
Students should know the contents of: Economia Politica
The concept of strategy
Industry evolution and strategic change
Resources and competences
The management of innovation
Corporate strategies
Business cases
Referral texts
L'analisi strategica per le decisioni aziendali
Quinta edizione
Chapters: 1, 5, 8, 9, 11, 12, 13, 14, 15

Students not attending the course will have to complement the syllabus by studying the following 4 scientific articles:

- Ye, G., Priem, R. L. & Alshwer, A. Achieving Demand-side Synergy from Strategic Diversification: How Combining Mundane Assets Can Leverage Consumer Utilities. Organization Science, 2012, 23: 207-224
- Johanson, J., & Vahlne, J. E. (2009). The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership. Journal of international business studies, 1411-1431
- Brass, D. J., Galaskiewicz, J., Greve, H. R., & Tsai, W. (2004). Taking stock of networks and organizations: A multilevel perspective. Academy of Management Journal, 47(6), 795-817
- Fosfuri, A., & Giarratana, M. S. (2009). Masters of war: Rivals' product innovation and new advertising in mature product markets. Management Science, 55(2), 181-19
Type of exam
Assessment methods
The students' learning achievements will be evaluated differently depending on whether or not they have attended the course.

For students actively attending the course, learning achievements will be evaluated based on:
1. their participation to the 4 practical classes in which case studies will be analyzed and discussed in groups;
2. the 30 minutes written exam at the end of the course, which will be composed of 10 multiple choice questions and 1 open question.

For students not attending the course, learning achievements will be evaluated based a written exam, which will be composed of 10 multiple choice questions and 1 open question. Students not attending the course will be assigned an extended syllabus (4 scientific articles must be studied in addition to the book chapters, as explained above).
Teaching methods
Traditional lectures, practitioner lectures, critical analysis of case studies
Teaching language
  • Course with sustainable contents
  • University credits of sustainability: 1
  • Lecture notes, material for reference or for self-assessment available online or as e-book
Last update of the programme