ENTREPRENEURSHIP AND STRATEGY-2

Academic year
2016/2017 Syllabus of previous years
Official course title
IMPRENDITORIALITA' E STRATEGIE-2
Course code
EM1040 (AF:217101 AR:102027)
Modality
On campus classes
ECTS credits
6 out of 12 of ENTREPRENEURSHIP AND STRATEGY
Degree level
Master's Degree Programme (DM270)
Educational sector code
SECS-P/08
Period
2nd Term
Course year
2
Where
TREVISO
Moodle
Go to Moodle page
The second part of the Entrepreneurship and Strategy course takes a practical “learning by doing” approach to teaching strategy and entrepreneurship. The course is designed to guide students through the entrepreneurial journey starting from business opportunity search and recognition and ending up with the development of a business model.
1. Types and sources of innovation
2. Opportunity search and recognition
3. Need-based distinctive value propositions
4. Value creation and value capture
5. Value innovation strategy
6. Value chain activities, trade-offs and fit
Bessant, J., & Tidd, J. (2007). Innovation and entrepreneurship. John Wiley & Sons.
Magretta, J. (2013). Understanding Michael Porter: the essential guide to competition and strategy. Harvard Business Press.
Porter, M.E., 1996. What is strategy? Harvard Business Review.
Lepak, D. P., Smith, K. G., & Taylor, M. S. (2007). Value creation and value capture: a multilevel perspective. Academy of management review, 32(1), 180-194.
Kim, W. C., & Mauborgne, R. (1997). Value innovation: The strategic logic of high growth. Harvard Business School Pub.
written and oral
Course evaluations will be based on the group projects presentations (50%) and an individual written exam (50%). All attending students will be asked to divide in groups of 3-4 members each to develop a business project. Class attendance is mandatory. If a student has 2 or more unexcused absences, he or she is considered to be a non-attending student and will be required to complete a project individually.
The teaching format for this course will include standard lectures, case study discussions, group and/or individual class assignments.
English
  • E-learning, moodle platforms