FUNDAMENTALS OF MANAGEMENT AND MARKETING-1

Academic year
2017/2018 Syllabus of previous years
Official course title
GESTIONE DELLE IMPRESE E MARKETING - 1
Course code
ET0036 (AF:241104 AR:130863)
Modality
On campus classes
ECTS credits
6 out of 12 of BUSINESS MANAGEMENT AND MARKETING
Subdivision
Degree level
Bachelor's Degree Programme
Educational sector code
SECS-P/08
Period
1st Term
Course year
2
Acquire knowledge and tools in business management and marketing, with particular reference to the design and management of the production process and management of the supply-chain relationships as well as the strategic and operational marketing
Requisite: Economia Aziendale
1. Introduction to the study of the business management
2. Organization, globalization, competition
3. Design and management of the production process
4. The management of the supply-chain relationships
5.
Textbook: "Gestione delle imprese", McGraw-Hill Create, a.y. 2013-2014.

1. Capitolo 4 (“Analisi dei processi”) ad esclusione della Legge di Little e del paragrafo 4.6
2. Capitolo 5 (“Progettazione e selezione dei processi nella produzione industriale”) ad esclusione del modello rappresentato dalla figura 5.1 e del paragrafo 5.4
3. Capitolo 10 (“Strategia della supply chain”) ad esclusione delle classificazioni contenute nelle figure 10.1 e 10.2
4. Capitolo 11 (“Gestione strategica della capacità”) ad esclusione dei paragrafi 11.1, 11.2, 11.2.4, 11.3.3
5. Capitolo 12 (“Just-in-time e lean system”) ad esclusione del livellamento dei carichi di stabilimento, della formula relativa al numero di kanban, le quattro regole, dei paragrafi 12.3, 12.4 e 12.5. Leggere i paragrafi 12.3.4 e 12.3.6
6. Capitolo 15 (“Controllo delle scorte”) ad esclusione dei paragrafi 15.4, 15.5.1, 15.6.1, 15.6.2, 15.7.1, 15.10. Studiare i paragrafi 15.10.2 e 15.10.3
7. Capitolo 16 (“Material Requirements Planning”) ad esclusione dei paragrafi 16.2, 16.5.3, 16.5.4, 16.6, 16.7, 16.8 , 16.9

Si consiglia la lettura dei seguenti paragrafi del Capitolo 7 (“Total quality management: orientamento al Six Sigma”): 7.1, 7.2, 7.3 (7.3.3 escluso) e 7.5.

Other material will be uploaded online.
written and oral
Open questions; Students can participate to group case studies and gain extra points that will be added to their final grades.
lectures and group presentations
Italian
Students can participate to group case studies and gain extra points that will be added to their final grades.
  • Course with sustainable contents
  • Lecture notes, material for reference or for self-assessment available online or as e-book