VALUE CREATION AND ENTREPRENEURSHIP

Academic year
2017/2018 Syllabus of previous years
Official course title
VALUE CREATION AND ENTREPRENEURSHIP
Course code
ET0080 (AF:241141 AR:130893)
Modality
On campus classes
ECTS credits
6
Degree level
Bachelor's Degree Programme
Educational sector code
SECS-P/08
Period
4th Term
Course year
1
Moodle
Go to Moodle page
The course aims at introducing students to the main concepts and tools related to entrepreneurship and to the entrepreneurial process. The course is structured as an idea-to-business-model process where students actively collaborate in groups to the development of a full-fledged business idea and business model to be presented in class. The mix of traditional lectures and group discussions aims at facilitating students in mastering the fundamental constructs and concepts related to venture development and in mobilising them through practice. Attendance is highly recommended. Students unable to attend will be tested on the required readings, while attending students will be evaluated according to their team performance and individual contribution to class discussion, in addition to a multiple-choice final test.
Basic knowledge in strategy, marketing, accounting.
The course is articulated along the following thematic lines:
1. Entrepreneurship: logics and processes;
2. Business model development
3. Identifying beach-head markets;
4. Resources
5. communicating and promoting a novel venture.
Aulet B. (2013) Discipline Entrepreneurship; Wiley
Ries E. (2011) Lean Startup, Crown Publishing
written
Non attending students will be evaluated on a written test based on the required readings. The test consists of 3 open questions, two being definitions of crucial concepts and constructs and one a mini-essay (one page) on the startup process.
Attending students will be evaluated as follows:
50%: team project
40%: written exam (15 multiple choice questions and one mini-essay)
10% individual participation to discussion in class
Lecture, project works, team projects and discussion based on readings and cases
English
  • Lecture notes, material for reference or for self-assessment available online or as e-book
  • E-learning, moodle platforms