The course contributes to the educational objectives of the Bachelor’s Degree Programme in Digital management which aims at providing students with updated knowledge on the implications of digital technology on organizational processes and strategies. The course is divided in two parts. The first one (6 cfu) discusses the strategic implications of digital technologies. Specifically students will be guided in understanding and analyzing the discontinuities introduced by digital technologies in the formulation and execution of firm strategies. The second part of the course (6 cfu) will discuss the processes through which innovative business models are developed and deployed, with reference to both cases of pure players and cases of digital transformation of brick and mortar businesses.