VIDEO STORYTELLING

The purpose of the module is to allow the student to acquire basic techniques and tools for the conception and creation of videostorytelling to illustrate creatively the company.

No prerequisites are necessary, although familiarity with the most common image processing software is useful.

The course analyses the video shooting and editing elements. The aim is to give the students the necessary tools to understand the techniques and the basic rules of video/photographic shooting and the main theories of editing. It will also present a panorama of the main methods for setting up the video tool applied to company practices.
The basic skills acquired will allow the students to develop the production of a film starting from the idea, the concept, to reach the feasibility stage, the storyboard and the actual creation.
The possibility of following all steps, from conception to the creation of the finished product, will give them the tools to concretely enter the world of audio-visual production, setting out on a path of comprehension of the processes that are at the basis of company communication through moving images.
Main subjects of the shooting and editing lessons:
Acquisition of the specific elements of film language, such as frame, scene, sequence, difference between field and shot.
Panoramic view of the main video shooting tools, such as cameras and relative supports, lenses, lighting sets.
Analysis of the basic rules for the composition of the image, such as guidelines, the rule of thirds and the 180 degree rule, relationships and connections between the frames.
Analysis of the main movements of the camera.
Definition of editing.
Analysis of the main editing theories.
Analysis of the main editing techniques.
Viewing and analysis of audio-visual material.

Recommended texts:
Chris Vogler, Il viaggio dell’eroe, Audino, Roma, 2005
Ken Dancyger, Il montaggio - Storia, teoria e pratica volume I. Dal cinema muto alla pubblicità, Audino, Roma, 2007

The reference bibliography will be integrated during the lessons.

How the student acquires know-how and skill will be assessed in consideration of 3 dimensions:
20%: Presence and constant participation in the lessons;
40%: Expression of the individual contribution to the collective development of a company management oriented artistic programme;
40%: Collective production of a company management oriented artistic project.

The course comprises a part represented by face-to-face lessons, and a practical part carried out as a workshop, the goals of which will also, and above all, be aimed at the needs of the visual narration of the final project.

Italian

written and oral