BRANDING AND COMMUNICATION - 2

Anno accademico
2017/2018 Programmi anni precedenti
Titolo corso in inglese
BRANDING AND COMMUNICATION - 2
Codice insegnamento
EMI014 (AF:257604 AR:149674)
Modalità
In presenza
Crediti formativi universitari
6
Livello laurea
Laurea magistrale (DM270)
Settore scientifico disciplinare
SECS-P/08
Periodo
4° Periodo
Anno corso
1
Sede
VENEZIA
Spazio Moodle
Link allo spazio del corso
The branding and communication (II) course provides a powerful insight into the way marketing and brand communication works. During the course the main communication tools will be presented, than we will focus on how to create an effective communication plan.
A basic marketing knowledge is required
The main topics of the course will be:
- the process of communication
- communication tools
- strategies and planning
- evaluation and metrics
Books and reading will be communicated during the first lesson. They will be also available in the "introduction" slides (Materiali ISA)
scritto
Written exam, projects and class discussions
Inglese
  • CFU sostenibili: 1
  • Dispense e materiali di approfondimento e di autovalutazione disponibili online; testi di riferimento in formato e-book
  • Forum virtuali, blog, wikis