Summary

Academic year: 2020/2021

Level of qualification

Master's Degree Programme

Ministerial degree code

LM-77 (Management)

Announcements and Regulations

The teaching regulations of the study course depend on the following organisational aspects: educational goals, access methods, study plan, exams, final exam, job opportunities, etc. Throughout their university career, students must refer to the teaching regulations enforced from their matriculation.

Double/Joint Degree

Double Degree with Ecole Supérieure de Commerce de Paris-Europe (France). At the end of their study programme students can be awarded with a double degree: Master’s degree in Marketing and Communication at Ca’ Foscari University in Venice and Master in Management of ESCP-Europe.
Access: call for applications.

Where

Department of Management, San Giobbe, Cannaregio 873, 30121 Venice
For further information please contact the Campus of Economics,  campus.economico@unive.it

Head of studies

Prof. Leonardo Buzzavo (Teaching Committee Coordinator,  buzzavo@unive.it)

Language

Italian

Access to the programme

Limited admission, 100 places available.

Quota reserved to non-EU students residing outside Italy: 1 seats, of which 1 is reserved for a Chinese student living in China, under the Marco Polo Project.

Admission requirements

To be admitted to this Master's Degree Programme students must possess a proper individual educational background and the minimum curricular requirements. A certified knowledge of English at minimum level B2 is also required.

Details about the assessment procedures are available in the webpage dedicated to admission test and requirements.

Admission with international qualification

Applicants with international qualification must have obtained a bachelor’s degree that is the result of at least 3 years of study. The preliminary evaluation of the qualification is mandatory. Procedures and deadlines are available on the dedicated online platform.
International qualification will be evaluated by the designated teaching committee after the pre-evaluation procedure carried out on the online platform.
European applicants and non-European applicants with a permit of stay valid for enrolment must take the onsite admission test. Non-European applicants who need a visa for enrolment will take the admission test via Skype.

Course overview

The Master’s Course provides a general training in the planning, management and control of marketing and communication activities. In the training process, international marketing policies, brand management and new product development issues are analysed, as well as the policies of distribution channels, advertising in the real and virtual world and public relations in competitive national and international contexts in profit oriented or social enterprises.

Occupational profiles

Master's graduates in Marketing and Communication may be employed as product managers, brand managers, category managers, sales and marketing manager of companies producing goods and services, account manager in advertising, market research and marketing and communication consulting companies, project manager in the processes of innovation and support for creative activities.

Attendance

Open

Examination assessment and graduation

The educational activities include classroom teaching, workshops and internships, in order to acquire wide-ranging skills that can be readily transferable into the world of work.
During the whole university career, the various skills and knowledge acquired by students will be assessed through written and oral examinations.
The degree exam consists in writing a thesis, which must possess the characters of originality, exhaustive documentation and scientific investigation and which will be discussed with a committee of university professors and experts.

Access to further studies

Professional Master’s Programmes (1st level and 2nd level) and PhD programmes.

Last update: 21/10/2020