Lecture with Silvio Vigato, Anti-do-to

The birth of a brand from scratch: how big brands’ needs are met thanks to analysis, research and creativity

The 24th of May at 5 pm our BA Students will have the chance to follow a lecture with Silvio Vigato, who has gained over 20 years of experience in different industries, from automotive to FMCG, from sports to fashion.

He is now in charge of Anti-do-to, a new brand merging profit and purpose thanks to an innovative business model and to an authentic passion for becoming a platform for new communities.

During the lecture the focus will be on how analysis, research and creativity play a vital role in meeting big brands’ needs.