Meet Mirko Lalli

The Data Appeal Company: unlocking the power of data

On the 14th of September, our BA students had the opportunity to meet Mirko Lalli, founder and CEO of the Data Appeal Company.

The purpose of the company is to collect and analyze customers' behaviours and feedback in order to enhance the growth of organizations around the world thanks to a combination of geospatial data, sentiment intelligence and market trend.

During the meeting, our guest provided information about how he came up with his start-up idea, how The Data Appeal Company works and the importance of AI in the process of simplifying data.