Audi Wegeneration

Called WeGeneration, this project provides scholarships to access the three-year degree course in Digital Management offered by Ca' Foscari and our Education division.

Consistent with the ethical values of the Brand, Audi's commitment is to promote and foster the culture of innovation and change, with the aim of encouraging the "contamination" of tomorrow's managers and entrepreneurs. Students who receive the scholarships will have the opportunity to work on a specific project and take part in training activities. The entire journey is told by a multimedia project that combines storytelling and interactivity, created by our media company SHADO.

This project was presented on November 8, 2018 in our campus, in a multi-disciplinary narrative that saw two generations – digital natives and young adults – exchange thoughts. Introduced by Matteo Bordone, journalist, radio and TV host, two representatives of different generations of artists met on stage: the young writer Giacomo Mazzariol and Max Pezzali, an icon of pop music.

During the event, which was also attended by students – the true protagonists of the WeGeneration –, a generational manifesto emerged. A story on the future, with a series of questions and "open topics" about the future scenarios and new generations, the role of technology in shaping our relationships and the importance of new intelligences.