Master in Luxury, Client Advisor and Retail Excellence

Istituto dei Mestieri d'Eccellenza LVMH and Università Ca' Foscari Venezia

1st level university Master - academic year: 2019/20


Tiziano Vescovi
Ca' Foscari University of Venice



The Master's Programme in Luxury, Client Advisor and Retail Excellence, conceived with the collaboration of Istituto dei Mestieri d’Eccellenza LVMH (IME), offers a unique opportunity to specialise in the luxury products sales sector. A shrewd combination of Ca' Foscari's academic research and the know-how of top professionals in the luxury sector, the course enables participants to acquire a dual preparation, alternating theory and practice and including an internship in a boutique of one of the Maison of the LVMH group: Bulgari, Céline, Christian Dior, DFS, Fendi, Loro Piana, Louis Vuitton, Sephora.

The classroom lessons, entirely in English, adopt an innovative method, alternating lecturers from Ca' Foscari University of Venice and professionals from fashion houses in the LVMH Group. Ample space will be given to a theoretical examination of the themes of luxury selling (in fashion products, leather goods, clocks and watches, jewels, perfumes, cosmetics or selective distribution) and to Mandarin Chinese for selling. There will be numerous innovative didactic activities, from team working to learning-by-doing, mystery shopping and role playing games, workshops and store visits. 

There will also be IME Master Classes, oriented towards excellence at the service of selling luxury products, with boutique visits and exchanges with fashion house professionals to discover the culture of luxury, observe the atelier experience and construct a unique experience with the customer. 

The course is wholly funded by IME LVMH.  


The aim of the programme is to provide the solid professional skills needed to become a Client Advisor in the luxury sales sector with an exclusive profile able to:

  • Conclude a sale and promote the loyalty of a demanding international clientèle;
  • Contribute to high performance sales results;
  • Acquire cross-selling techniques and savoir-faire;
  • Share the brand and product universe with customers;
  • Create a unique and unforgettable experience;
  • Perfect the level of English, Italian and a third foreign language.

Period: November 2019 - October 2020

Teaching method: Classroom lectures, master classes, company visits

Language: English

Attendance: Absences must not in any case exceed 15% of teaching hours

Location: Ca’ Foscari Challenge School - Venice

Deadline for application submission: 30 September 2019

Selection procedure: assessment center with role plays and interviews.

Enrolment fees: Project entirely funded by IME LVM

Information: Ca’ Foscari Challenge School

Last update: 07/07/2020