First year


First year

In the first year, students will learn the fundamentals of management and its connections with the digital world from both an economic and business standpoint. The aim is to build knowledge of business management principles: accounting and budgeting techniques, microeconomic theory for businesses, mathematical and statistical methods required for digital marketing and the legal tools to do business in a digital economy. 
Here are the courses offered in the first year:

Students will also have the opportunity to attend the following Curriculum Enhancing Courses:

Furthermore, students will have access to a series of unique and exciting events organized by H-FARM in the highly innovative environment of H-FARM Campus.

From hackatons to meetings with CEOs of international companies, from summer camps to lectures on topics such as Digital Transformation, Artificial Intelligence, Digital Law and much more, there is no shortage of learning opportunities for students of the Bachelor’s Degree in Digital Management.

Discover the timetable of the class, workshops and other learning activities of the First Year: 

Class timetable -  Google Calendar 


The professors of the curricular courses are: 

Nicola Mazzari

Professor of Mathematics for decision sciences, Ca’ Foscari University of Venice.

This first course of Mathematics gives the basic knowledge which is necessary to enter the subjects of Economics and Computer Sciences. Expected learning outcomes: to be familiar with the scientific rigour and the language of calculus. To be able to use the methods and the techniques taught during the lectures.


He is Maître de Conférences at Institut de Mathématiques de Bordeaux and a member of the number theory team in Bordeaux since 2012. He is also a member of the Société Arithmetique de Bordeaux. 

Giuliano Zanchi 

Professor of Fundamentals of IT Law at the University of Ca’ Foscari of Venice.

The course is aimed to give the student the awareness of the legal themes and problems connected with the information technologies they use every day and, at the same time, the impact of these technologies on the traditional day by day legal affairs. Fundamentals of IT Law aims to define how it is possible to ask for a legal protection when we use IT devices or suffer a prejudice due to their misuse or abuse.


Permanent researcher and Professor of Private Law at the Ca 'Foscari University of Venice - Department of Economics.

Owner of the Introduction to Law courses, European Private Law I and II, IT Law (in the latter case in collaboration with H-Farm EDU).

He held courses of Institutions of Private Law at the same University; Private Law I and II, also at the branch office in Treviso.

Maurizio Massaro

Professor of Introduction to Digital Management 2.

The course has the aim of introducing the topic of Business Administration Systems, focusing on accounting systems and depicting the impact of the digital (r)evolution on both traditional and born-digital firms. Students will learn the basics of accounting for business transactions and corporate communication and will deepen the impact of the digital (r)evolution.


Academic position

  • 2018 - present  - Associate Professor at Ca’ Foscari University of Venice, Italy
  • 2008-2018 - Aggregate Professor at Udine University, Udine, Italy

 International Experience (2010-present)

  • The George Washington University, Washington, DC, USA (from 2017). Member of the Ph.D. Committee.
  • Sharif University of Technology, Tehran, Iran (from 2015). Lecturer at DBA Program, Lecturer at the Knowledge Management Forum.
  • Graduate School of Management, St Petersburg University, Russia (2016-2018). Invited Speaker.
  • Hong Kong Polytechnic University, Hong Kong, China (2016 - 2017). Visiting Professor and Guest Lecturer e-learning.
  • Aoyama Gakuin University, Tokyo, Japan (2016). Guest Lecturer.
  • Macquarie University, Sydney, Australia (2014). Guest Lecturer.
  • Angelo State University, San Angelo, TX, USA (2013). Guest Lecturer.
  • Leicester University, Leicester, UK (2012 - 2013). Visiting Researcher.
  • Florida Gulf Coast University, Lutgert College of Business, Fort Myers, FL, USA (2010-2013). Visiting Professor.


  • 2018- present - Most Innovative Knowledge Enterprise (MIKE) Award Representative for Italy; International Member of Global MIKE
  • 2018 - Third as the best case study award at the conference "European Conference on Knowledge Management" - ECKM
  • 2016- present – International Member of the Most Admired Knowledge Enterprise (MAKE)/Most Innovative Knowledge Enterprise (MIKE) award for Iran and Iran MAKE/MIKE Secretariat.
  • 2016 – Emerald Literati Award Winner for Highly Commended Paper for the Journal of Knowledge Management.
  • 2014 – My book on Sustainable Development got the endorsement of ambassador Andrew Young who wrote the “to the reader” section and Prof. Hafiz Mirza Chief, Investment Issues Research Section, UNCTAD, who wrote the “foreword” section. The book was presented during a Vernissage held at UNO headquarters in Geneva (Switzerland).
  • 2013 – Third as the best conference proposal award at the conference “Strategy in Complex Settings”, organized by Strategic Management Society, Glasgow for the paper “Strategy map as visual artifact for strategy-making in complex settings”.
  • 2012 - Finalist as the best thematic paper at the Academy of International Business - South East USA, Fort Lauderdale.


 Keynote speeches

  • 2017 - Mini Track chair “KM in the public sector” for the International Conference on Intellectual Capital, Knowledge Management and Organizational Learning (ICICKM), Hong Kong– 7-8 December 2017.
  • 2017 – Mini Track chair “KM in the public sector” for the European Conference on Knowledge Management (ECKM), Barcelona – 7-8 September 2017.
  • 2017 – Mini Track chair “KM in the public sector” for the International Forum on Knowledge Asset Dynamics (IFKAD), St. Petersburg – 7-9 June 2017.
  • 2017 – Speaker at “Biennale Innovazione”. Title of the presentation: “Industry 4.0. A review of the state of the art, Venice– 23-24 June 2017.
  • 2016 – Keynote Speaker at Livigno Expo. Title of the presentation: “Knowledge Economy and Tourism. What’s next?”, Livigno.
  • 2016 – Mini Track chair “Managing Intellectual Capital for a New Deal in the Public Sector” for the International Research Society for Public Management (IRSPM), Hong Kong 13 - 15 April 2016.
  • 2016 – Organizer and Program Chair of the 8th European Conference on Intellectual Capital (ECIC), Venice 12-15 May 2016.
  • 2015 – Organizer and Conference Chair of the 16th European Conference on Knowledge Management (ECKM), Udine 1-3 September 2015.

Editorial committees

  • 2017 -present – Editor of the book “Research methodologies on Intellectual Capital” (temporary title), Routledge, expected to be published in 2019.
  • 2016 - present – Guest Editor of a Special Issue of the Journal of Knowledge Management, ranked as a “A” Journal by the ANVUR (Italian National Agency to Evaluate the Quality of Research).
  • 2016 - present – Associate Editor of the Electronic Journal of Knowledge Management, ranked as a “C” Journal by the ANVUR (Italian National Agency to Evaluate the Quality of Research).

Federica Giummolé

Professor of Probability and Statistics

The aim is to get the student familiar with the main statistical tools for use in management, economics and finance, under conditions of uncertainty. The course provides knowledge of descriptive statistics, probability and inference, as well as skills in the use of specific programs for analysing data and reporting.
At the end of the course, the student will be able to identify suitable models and methodologies in the context of interest; moreover he will learn to interpret and communicate the obtained results, with the aim of driving appropriate decisions.

Leonardo Maccari

Professor of Introduction to coding and data management 1, Ca’ Foscari University of Venice.

The goal of this course is to teach students how to approach problems with an algorithmic approach.
Students will learn some basic techniques for problem solving and how to use a programming language to provide a sound and formal description of a designed problem solution.


I am an Associate Professor at the Ca’ Foscari university of Venice and I do research on networks.

In the first part of my career I mainly focused on network security, while currently I am modelling, understanding, and improving Community Networks (CNs). I worked on the routing protocols, the scalability and the networking aspects of those large-scale, real-world mesh networks.

In the period 2016-2018 I was the technical coordinator of netCommons, the first European research project studying CNs with an interdisciplinary approach.

Luca Corazzini

Professor of Introduction to Economics 1 at Ca' Foscari University of Venice.

The aim of the course is to cover basic concepts and tools of economics and emphasize how they can be used to understand a broad range of real world problems. In the first module, we will cover general topics of microeconomics that include firms’ behaviour, market equilibria, principles of game theory and the role of the government in the economy. In the second module, we will analyse topics related to the market failures, growth theory and innovation, and international trade


Since Dec. 2016: Full Professor of Economics at the Department of Economics, University of Venice “Ca Foscari.

Pietro Ferrara

Professor of Introduction to Coding and Data Management 2

The goal of this course is to teach students how to cleanse, process and visualize data. In particular, the students will learn how to use a programming language to read and write data from standard formats, process it to extract useful information, and visualize and plot it in order to show and explain its content.

Francesco Vona

Professor of Introduction to Economics 2 at Ca’ Foscari University of Venice.

The aim of the course is to cover basic concepts and tools of economics and emphasize how they can be used to understand a broad range of real world problems. In the first module, we will cover general topics of microeconomics that include firms’ behaviour, market equilibria, principles of game theory and the role of the government in the economy. In the second module, we will analyse topics related to the market failures, growth theory and innovation, and international trade.


He is researcher at the OFCE and adjunct professor at SciencesPo. He is currently working at the intersection of environmental and labour economics in a series of empirical papers on the labour market impacts of environmental regulation, with particular focus on changes in workforce skills, deindustrialization, green employment and the green job multiplier. As labour economist, he tries to disentangle the labour market impacts of family background at different stages of the working career and for different levels of ability. He is also working on empirical tests of routine-biased technical change. As environmental economist, he studies the effectiveness of environmental policies on innovation depending on the degree of market competition. Finally, he is interested in the effects of inequality on economic and environmental performance.

Luciana Oranges Cezarino

Professor of Introduction to Digital Management 1


She is a researcher in the Department of Management at Ca' Foscari University Venice. Her research approaches systems methodologies to wicked problems. In the frame of applied social sciences, she scrutinizes the behavior of society and organizations facing the grand societal challenges in the current digital transformation context.

The curriculum enhancing courses scheduled for the first year are: 

  • Business English
  • Presentation Design
  • The Geopolitics of International Business
  • Public Speaking
  • Infographic
  • Think Visually Communicate Strategically

The professors of the curriculum enhancing courses are:

Duncan Grant

Business English - 12 hours

The course will develop students’ understanding and use of Business English. Topics range from project and self-presentations to negotiation techniques applied to case studies. The course will give students the opportunity to write plans and reports so they can demonstrate their understanding.



Duncan left York University in 1988 with a Degree in Politics to begin a successful 25-year career in Advertising, Sales and Marketing. 

After learning the basics of sales and negotiations in Business Publishing he moved into consumer publishing, eventually becoming Client Sales Manager across the UK Music Industry for the largest UK Entertainment Publisher. Then, headhunted by the UK’s leading Entertainment Retailer to manage an annual budget in excess of £18m, he worked in retail media and marketing for a decade driving innovation in both marketing and advertising as well as supply-side relationships.

In 2013 he began a planned career change to English Language teaching, first in London and then moving to Italy in 2013 where he has taught for the last 6 years at all levels from beginner to proficiency. He has used his commercial experience to specialise in business English working across a wide range of industries including Finance and Banking, Pharmaceuticals, Sportswear and wine.

In his free time Duncan indulges his passion for cycling in the beautiful Italian countryside, completing the Brevetto del Grappa challenge last year. 

Anna Polon

Presentation Design - 12 hours

The course will develop students’ presentation skills, from both a graphic and public speaking perspective. Students will work in groups to apply the knowledge gained in real case studies.



Anna Polon is a designer based in Pordenone, where she founded her own studio Anna Polon – Atelier du design in 2015. She works on institutional, artistic and commercial projects within the fields of art, architecture and design. Projects include publication design, visual identity and digital media, all with a strong editorial approach and a consistently innovative use of typography, materials and color. The studio is able to call upon the resources of editors, photographers, programmers and web-designers from a network of professionals. Besides studio projects, her studio hold lectures and workshops.

Benjamin Sutherland

The Geopolitics of International Business - 12 hours

The course examines how business, and especially globalization, affects conflict and other aspects of geopolitics. 



Benjamin Sutherland is journalist for The Economist and former reporter for Newsweek. He also teaches geopolitics at the Paris School of Business and HEC, a grande école near Paris serially ranked Europe’s top business university by The Financial Times. 

Linkedin Profile

Nicola Mastrorilli

Infographic - 12 hours

The course is delivered in parallel with the Probability and Statistics course, to provide students not only with the ability to analyze data, but also with the skills and knowledge of presenting it in the most effective way.



Born in Milan 46 years ago, Nicola works since 1996 in the Retail Industry, following many IT projects. In 2006 became IT Consultant managing multiple implementation project (Crms, E-learning Platforms, BI Tools, etc.).
This background gives him a great focus on business intelligence and on training areas. In 2011 he created, with Andrea Vestidello, Realthink: 6 years later they complete the launch of Experio. Fond of technology, he teaches about Information Design e dell’Ed-Tech tools in important institutes: Digital Accademia, Unindustria Treviso, Sive, etc…). He works as Mentor inside the accelleration program H-Camp (H-Farm spa).
Once marathon runner, today Nicola chases his little daughter Agata.

Massimiliano Franz

Public Speaking - 12 hours

This course aims to give students a metaphorical "toolbox" thanks to which they can be autonomous in conceiving, designing and delivering an effective public speaking.



Massimiliano Franz, Talent Partners - Partner & Senior Trainer

For over 15 years he has been involved in business communication in multinational companies. After the Degree in Modern Literature at the University of Padua, a specialization in Communication at CUOA (Altavilla Vicentina) and another one in Marketing at Istituto Superiore del Marketing (Rome), he held positions of increasing responsibility in various multinational companies. Today he is Partner & Senior Trainer of the training company Talent Partners and he is also Head of Communication at Carraro Group. Both in Carraro and outside he is a trainer in effective communication, public speaking and edutainment.

Massimiliano Fusari

Think Visually - Communicate Strategically - 12 hours

The hands-on course Think Visually - Communicate Strategically introduces students to key communication strategies as they engage the fundamentals of visual communication. The aim is to develop a digital-first attitude in finalised visual communication. 



Massimiliano Fusari - Director of the Digital and Interactive Storytelling LAB at the University of Westminster (London)

As Senior Lecturer, he teaches The Theory and Practice of Visual Communication, Interactive Storytelling and Digital Creativity.  In parallel, he delivers courses on Project Management, Digital Ethics and Digital Aesthetics, and Multimedia and Digital Journalism. 

He holds a ‘Laurea’ (degree combining a BA with an MA) on Middle East Politics (Venice, 1999), an MA in Anthropology of Media (London, 2001), a Doctorate in Cultural Anthropology (Venice, 2011), and a practice-based PhD in the Theory and Practice of Visual Storytelling (Exeter, 2015). 

His round academic profile is completed by 25 years of professional work as a Consultant and Photojournalist from Morocco to China, collaborating with media agencies, news outlets, the United Nations and Governments.  He speaks fluently Italian and English, Arabic and Persian. 

Between 2012 and 2016, he trains diplomats on Digital Diplomacy and Visual Communication at the Diplomatic Institute of the Italian Ministry of Foreign Affairs. 

In 2016, he establishes the Visual Storytelling Academy, to combine academic research with professional media productions for bespoke visual storytelling consulting. 

Between 2017 and 2018, he establishes the course on Visual Storytelling at the Shanghai Institute of Visual Arts (SIVA).  He trains UN and NGOs personnel on Visual Storytelling for Strategic Social Campaigning at the International Labour Organization (ILO).

In 2018, at a BBC’s event, he pitches the mobile app ‘The Meta-Image,’ which the Quintin Hogg Trust funds as a toolkit for visual storytelling thinking and production on smartphones. 

In 2019, he delivers training activities at the Council of Europe in Budapest and a keynote at the Commonwealth Centre for Connected Learning in Malta. 

Since 2019, he has been consulting for The Digital Catapult, the UK think tank dedicated to small and medium enterprises (SME)’ innovation. 

Between 2019 and 2020, he works as Communication Consultant for the Kosovo Government.

His monograph ‘The Aesthetics of Storytelling’ is scheduled for publication in 2021

LinkedIn profile:;

Website: TheVisualStorytelling.Academy

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