Second year

In the second year, the focus is on technical and operational skills, both computer-based and managerial ones: e-commerce digital marketing strategies, information security management, and the organization of digital businesses, spanning from the financing of startups to the digital transformation of established businesses. 
Here are the mandatory courses offered in the second year:

Students will choose among electives:

Students will have the opportunity to enrich their academic career by attending the Enhancing courses (Please refer to the list on the page 'Curriculum enhancing courses').

Furthermore, students will have access to a series of unique and exciting events organized by H-Farm in the highly innovative environment of H-Campus. From hackatons to meetings with CEOs of international companies, from summer camps to lectures on topics such as Digital Transformation, Artificial Intelligence, Digital Law and much more, there is no shortage of learning opportunities for students of the Bachelor’s Degree in Digital Management.

Discover the timetable of the class, workshops and other learning activities of the Second Year: 

Class timetable -  Google Calendar 


The professors of the curricular courses are: 

Leonardo Buzzavo

Professor of Strategic and Digital Marketing

Elena Raviola

Professor of Organizing in a Digital World

Gloria Gardenal

Professor of Financing High Growth Firms

Maurizio Massaro

Professor of Planning and Management Control Systems

Lisa Crosato

Professor of Data Analytics

Iacopo Donati

Professor of Business and Digital Law-1 and Business and Digital Law-2

Alessandra Melonio

Professor of Lab of Human Centered Design

In addition to the curricular courses, students will also have the opportunity to enrich their academic career by attending the following Curriculum Enhancing Courses:

Term 1

Mandatory:

  • "Ethics of AI"

One course of your choice between:

  • "Foresight and future scenario analysis"
  • "Machine Learning: Zero to Hero"

Term 2

Mandatory:

  • "Generative AI"

One course of your choice between:

  • "Omnichannel: dealing with complex strategies"
  • "Strategic Finance: Planning and Raising Funds for Success"

Facts and figures

140

available places

1

unique Bachelor's Degree in Italy

3

years

51

hectares: H-FARM Campus area

2020

H-FARM Campus opening

500+

companies and startups in the network

600+

applications