Master's Degree Programme in
Innovation and Marketing

specialists in marketing strategies are professional figures who are increasingly in demand by companies operating in national and international markets. In addition to the basic skills related to marketing management, the course produces managers who are able to understand the innovation process and plan the market release of products or services in relation to the characteristics of the company

design thinking, analysis and realisation of editorial plans for social media, group work and presentations: the classroom becomes a hotbed of exchange among lecturers, companies, and students of many nationalities working together on business cases and real challenges

thanks to guest speakers and training courses such as Experior, a bridge is created between university and business which enables you to get in touch with companies from the very first year