Agenda

05 Jun 2025 09:00

Presentation of the 2025 B2B Marketing Observatory: B2B in the Age of AI

Auditorium Santa Margherita – Emanuele Severino

In an increasingly complex and fragmented landscape, the role of a marketing manager navigates branding, performance, customer experience, and a constant redefinition of priorities. But what does it truly mean to do marketing today?

We'll explore this with business managers and professionals on Thursday, June 5th. Through their experiences, they'll share concrete insights and best practices to enrich your toolkit with ideas, inspiration, and new perspectives.

This is an opportunity to break free from professional isolation and engage with those who experience marketing firsthand every day. During the event, we'll also present the results of the 2025 B2B Marketing Observatory, a research study conducted by Marketing Arena in collaboration with the Venice School of Management, which captures the current state of digital transformation in the Italian B2B landscape.

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The event will be held in italian

Language

The event will be held in Italian

Organized by

Venice School of Management

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