Agenda

03 Jun 2026 09:30

VSM Lecture:  Current research topics in sales management

San Giobbe Room Saraceno

Prof. Rhett Epler, Assistant Professor of Marketing Old Dominion University Norfolk, Virginia, USA

Title: Current research topics in sales management: The entrepreneurial sales professional in the age of AI.

Abstract:

This seminar examines how AI is reshaping sales management while increasing the importance of entrepreneurial sales professionals. It explores how salespeople can use AI to automate routine work, enhance customer insight, and support adaptive decision-making, while relying on entrepreneurial skills to build customer advantage under uncertainty.

 

 

 

Language

The event will be held in English

Organized by

Venice School of Management

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