Agenda

Originally rooted in tourism studies, the concept of authenticity is applied to critical issues in translation and intercultural communication.
In tourism, authenticity includes:
- objective authenticity (genuineness of cultural artefacts);
- constructive authenticity (influence of social and cultural narratives);
-existential authenticity (individual experiences seeking meaningful connections).
This multidimensional view emphasises that authenticity is not only about preserving the meanings of the original, be it a source text or other semiotic resource, but also about how it is perceived and experienced by different audiences. In translation and intercultural communication, authenticity is about more than the reproduction of content; it is also about the construction, adaptation and perception of meaning in different contexts.
This workshop will explore how authenticity is constructed in an era increasingly influenced by AI. While AI tools offer increased efficiency and accessibility, can they truly capture cultural depth without human input? Revisiting the concepts of trust and cultural adaptability, we will explore the perceived divide between technological and human performance.