Agenda

04 Jun 2026 09:00

FINDING BEAUTY - Perchè il marketing ha ancora bisogno di bellezza.

Auditorium Santa Margherita

FINDING BEAUTY

Because marketing still needs beauty.

June 4, 2026, 09:00 – 13:00
Ca’ Foscari University of Venice | Auditorium Santa Margherita

For years, marketing has chased speed, automation, and optimization.
It has learned to measure everything, to make every process more efficient, to push performance to its limits.
But in this race, something has thinned out: the ability to surprise, to move people, to leave a lasting impression.

Today, in a world increasingly driven by results and technology, one question remains open: what place does beauty hold in marketing today?

The event

Finding Beauty was born from the desire to bring back to the center of the conversation a kind of marketing that does not just work, but also moves people, creates authentic connections, and builds memorable stories.

On Thursday, June 4, we will discuss this together with managers and industry professionals.
It will be an open forum for those who experience marketing every day and feel the need to move beyond purely automated logics, rediscovering inspiration, depth, and new perspectives.

During the event, the results of the Marketing B2B Observatory 2025 will also be presented — a research project conducted by Marketing Arena in collaboration with Venice School of Management, offering a snapshot of the state of digital transformation in the Italian B2B landscape.

 

Register

Language

The event will be held in Italian

Organized by

Venice School of Management, Marketing Arena, VSMAlumni

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