Agenda

05 Jun 2024 15:30

Deliver Growth. Marketing B2B2C and value chain of the future

Campus Economico San Giobbe - Aula Magna

The evolution of the B2B sector in Italy is constantly changing, driven by the increasing interconnection between companies and end consumers. In this context, B2B2C marketing emerges as a key pillar for business growth.

During the event, ‘Deliver Growth - Marketing B2B2C and the Value Chain of the Future’ to be held on 5 June at the San Giobbe Economic Campus, we will investigate the current and future trends that are redefining the business-to-business landscape in our country through testimonials from managers and experts in the field. During this occasion we will also present the results of the ' Osservatorio Marketing B2B' 2024, the survey developed by the Venice School of Management with Marketing Arena that investigates the state of progress of the digital transformation of the Italian B2B sector.

Speakers:
Cristina Fogazzi - Founder Veralab
Paolo Picazio - Country Manager Shopify
Sergio Novello - President and CEO Sonepar Italia Spa
Cinzia Colapinto - Professor of Economics and Business Management, Venice School of Management, Ca' Foscari
Giorgio Soffiato - Marketing Director Marketing Arena

Language

The event will be held in Italian

Organized by

Dipartimento di Management/ Venice School of Management, Marketing Arena, VSMAlumni

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