INTERNATIONAL CONFERENCE ON TRANSMEDIA ACTIVISM: Creativity & Expanded Information
SALÓN DE GRADOS – Puerta de Toledo, UC3M & ISTITUTO ITALIANO DI CULTURA – C/ Mayor, 86 - Madrid
INTERNATIONAL CONFERENCE ON TRANSMEDIA ACTIVISM:
Creativity & Expanded Information
The term "transmedia" applied to activism invites us to reflect on the participatory dynamics for civic action present in Digital Communication.
What would happen if we also applied creativity to social mobilization? We would need to review inspiring examples of multiplatform practices from Popular Culture Memetics to Experiential Marketing, Immersive Journalism or Media Art. Adopting Intermediality as a starting point, in this conference we will pay special attention to the growing role of User Generated Content (UGC), by allowing both new formulas to access information and attractive visualization strategies for the data obtained. Collaborative practices tend to facilitate an approach to phenomena invisible to traditional media, allowing greater awareness and even direct intervention on reality itself.
We will reflect on the role of information as content and a means of creative expression through the activation of transmedia interventions that include immersive installations, virtual and augmented reality environments, hacker operations, gamification or collective performances. A series of guerrilla actions, significant in terms of media innovation, which also contribute to the redefinition of the concept of activism and citizen participation in the third decade of the 21st century.
For your convenience here below the programme:
SALÓN DE GRADOS – Puerta de Toledo, UC3M
9.30-9.45 Opening: Concepción Cascajosa (UC3M), Franz Fischer (VeDPH) & Juan Miguel Aguado (AE-IC, UM)
9.45-10.45 Carlos Scolari (U. Pompeu Fabra) Transmedia Activism: Narcos, Walls and Genocides
10.45-11.45 Carolina Fernández-Castrillo (UC3M-VeDPH) & Paolo Cirio (independent hacktivist) Beyond the Code: Hacktivism and Expanded Information
ROUND TABLE 12.15-14.15
Moderator: Alejandro Barranquero (UC3M)
José Ramón Alcalá (U. Castilla la Mancha) Beyond Creativity: Data Visualization and Civic Engagement
Tiziana Mancinelli (VeDPH) Hacking and Media Activists: How the Internet has contributed to the Self-organization of Grassroots Organisations
Vicente Rodríguez Ortega (UC3M) Are Audiovisual Essays a Form of Cinephilic Activism?
Diego Mantoan (VeDPH) Disrupting Communication Technology: Artists, Activists, and Behavioral Change
ISTITUTO ITALIANO DI CULTURA – C/ Mayor, 86
17.00-19.30 Paolo Cirio (independent hacktivist) & Carolina Fernández-Castrillo (UC3M-VeDPH)
ARTE e ATTIVISMO – Transmedia Art: etica proattiva ed investigazione di tecnologie emergenti
L'evento si terrà in inglese
VeDPH, DSU, UC3M e Istituto Italiano di Cultura di Madrid