H for You - The Call to Action. From marketing to social impact with Simona Sinesi

On the 24th of March 2021, the H for You Foundation deepened the topic of eating disorders and social responsibility within the web with Simona Sinesi, marketing expert and founder of the onlus NEVER GIVE UP.

Simona Sinesi and NEVER GIVE UP actively contributed to the recognition of a National Day to fight Eating Disorders, which is celebrated on the 15th of March. Their active disclosure brought concrete actions such as the social campaign managed by the Academy Award winner Director Danis Tanović and lately acquired by the Presidenza del Consiglio as Institutional Awareness Programme.

The NEVER GIVE UP project aims to sensitize and create awareness for eating disorders that affect thousands of young people from 12 to 25 years old. During the event Simona Sinesi talked about her personal path that brought to the creation of NEVER GIVE UP and her wide experience on the development of the Social Responsibility of this project.