Agenda

18 Nov 2021 12:15

The Digital Transformation And The Role of Headquarters

San Giobbe - Aula/Room 10A

BLISS Seminar - "The Digital Transformation And The Role of Headquarters" with Prof. Phillip C. NellWU - Vienna University of Economics and Business. 

The goal of Headquarters (HQs) - corporate HQs as well as divisional or regional HQs - is to add value to the corporation and their subunits. They take over tasks such as the coordination of subunits, the monitoring of subunit performance, the identification and realization of synergies, or the allocation of resources (e.g., capital or “insights”). Nowadays, all those HQ activities are exposed to digital transformation, enabled by technologies that continue to evolve over time.

The term digital transformation is understood broadly covering technologies such as big data analytics, automation, artificial intelligence (AI) or machine learning. In this exploratory study, we investigate how the digital transformation changes your HQ activities and the way HQs add value and discuss future research topics.

Thursday 18th November, from 12:15
Presence: S. Giobbe aula 10A
And via Zoom.
 

Phillip C. Nell
Nell’s research interests are centered on the organization of the multinational corporation, the management of subsidiaries, and the strategic role headquarters play in large and complex organizations. His research has been accepted for publication among others in Strategic Management Journal, Journal of Management, Journal of Management Studies, Journal of International Business Studies, Journal of World Business, Global Strategy Journal, and Research Policy. 

Language

The event will be held in English

Organized by

Bliss, Department of Management

Link

http://unive.zoom.us/j/2416195897

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