BUSINESS ECONOMICS AND MANAGEMENT

This course is one of the courses that characterize the degree in Economics, and is aimed at providing students an overview on the firm and the key issues related to its management. After an introduction on the methodological foundations and the context of modern firms, the course focuses on the analysis of the environment in which the firm operates, on the analysis of the firm’s competitive advantage, and on the firm’s business and corporate strategies.

After completing the course, students will understand which are the main business functions, which are the main characteristics of a firm’s environment, and what strategies the firm can implement to grow within this environment.
Attendance and active participation in the training activities proposed by the course (lectures, group works) and individual study will enable students to:
- know the main models of business management, and the meaning of the main strategic alternatives for the firm;
- know how to exemplify the main theoretical concepts related to the firm, its business functions, strategies, and the environment in which it operates;
- know how to apply the main indicators for the analysis of the attractiveness of the industry in which a firm operates;
- know how to determine the most appropriate method for analyzing the functioning of different types of firms, the way they operate, and the environment in which they compete.

For any pre-requisites, students must refer to their study plan.

1. Principles of management
2. The competitive environment
3. Competitive strategies
4. Growth strategies
5. Management of innovation

- Gestione delle Imprese, Create della MCGraw-Hill, academic year 2019/2020.
- Further readings that will be downloadable from the Moodle web page of the course.

Written exam, with multiple-choice questions.
Students will be given the opportunity to integrate the grade of the final exam with group-works that will be presented in class.

Lectures centered on theoretical issues, discussion of case studies, seminars from business representatives.

Accessibility, Disability and Inclusion
Accommodation and support services for students with disabilities and students with specific learning impairments

Ca’ Foscari abides by Italian Law (Law 17/1999; Law 170/2010) regarding support
services and accommodation available to students with disabilities. This includes students with
mobility, visual, hearing and other disabilities (Law 17/1999), and specific learning impairments (Law 170/2010). If you have a disability or impairment that requires accommodations (i.e., alternate testing, readers, note takers or interpreters) please contact the Disability and Accessibility Offices in Student Services: disabilita@unive.it.

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