CONSUMER BEHAVIOUR

Academic year
2020/2021 Syllabus of previous years
Official course title
CONSUMER BEHAVIOUR
Course code
EM7037 (AF:304672 AR:170988)
Modality
On campus classes
ECTS credits
6
Degree level
Master's Degree Programme (DM270)
Educational sector code
SECS-P/08
Period
2nd Term
Course year
2
Where
VENEZIA
Moodle
Go to Moodle page
The course draws from marketing, sociology and psychology to integrate the degree program with a detailed overview on the perspective of consumers, the main theories that analyze their behavior and the latest research trends.
Students will become proficient in the evolution of studies on consumer behavior, from traditional neoclassical models to recent research trends investigating responsible citizenship. Relevant theoretical frameworks investigating behavioral determinants will be described in detail, with reference to a wide set of domains that go beyond traditional purchasing behavior.
Pre-requisites of the degree program.
- Study on consumer behavior: basic concepts and introductory notes
- Evolution of studies on consumer behavior
- The cognitive-rational theoretical frameworks
- The role of habits
- New research approaches
- The responsible consumer
Lanzini, P. (2018). Responsible Citizens and Sustainable Consumer Behavior: New Interpretive Frameworks. Routledge.
Written exam with multiple choice questions. Students can integrate their grade with workgroups.
Lectures and workgroup sessions.
English
written

This subject deals with topics related to the macro-area "Cities, infrastructure and social capital" and contributes to the achievement of one or more goals of U. N. Agenda for Sustainable Development

Definitive programme.
Last update of the programme: 16/04/2020