INTRODUCTION TO DIGITAL MANAGEMENT-1

The digital economy is disrupting the way of interaction within value chains, creating new spaces for competition and innovative ecosystems. With the advent of social media networking, mobility, big data and cloud computing, smart manufacturing, we are witnessing the birth of new digital organizations. The management of these new organizations through the use of past theoretical lenses and tools can create disorder and inefficiency.
Digital organizations, like Uber and Facebook, are typically fast growing companies, with low capital investment, few employees and high financial results. They perform with different operational, economic and financial goals, where continuous innovation is a pervasive practice. Cooperation, trust, augmented rationality, democracy are the new building blocks for these companies. Today, we need to frame the attributes, concepts and practices exhibited by Digital Organization to enrich management studies and to approach successfully to this new competitive landscape.
In this vein, lectures will explore performance and its representation in a digital organization, economics and financial tools for digital organizations, information and decision making process in a trusted and cooperative environment, new mechanisms of governance, the competitive and economic environment, dimensions and boundaries design in a digital setting, internal workspace and digital network choices.

This course offers a broad perspective of various issues relating to the management of digital companies in a national and global context. The key learning objectives of the course are:

- acquire the key concepts and theories in management studies
- learn key definitions and characteristics of a digital enterprise
- learn new business models and organizing forms related to digital companies

for this course no prerequisite applicable

1. The digital economy and new form of interaction
2. Digital organizations: definitions and clustering
3. Analysis of the digital environment and the competitive system
4. Actors and factors: structures, interests, goals
5. Decision making processes and the augmented rationality
6. Designing the digital workspace: an introduction
7. Designing a digital ecosystem
8. The digital governance
9. Efficiency and effectiveness in the digital organization

The course will use different teaching methods:
- In class lectures will host managers to compare theory and practice, old models and new models (teaching with multiple speakers)
- Learning through cases at company site (learning in the live environment)
- Simulation games
- A company project and manager’s mentoring

Book chapters and a selection of articles will be distributed during the course

Scores will be given on the basis of individual tests and oral examinations.

Case study, project works, online learning

written and oral