E-BUSINESS, ENTREPRENEURSHIP AND DIGITAL TRANSFORMATION-1

Academic year 2020/2021 Syllabus of previous years
Official course title E-BUSINESS, ENTREPRENEURSHIP AND DIGITAL TRANSFORMATION-1
Course code ET7010 (AF:311185 AR:170902)
Modality On campus classes
ECTS credits 6 out of 12 of E-BUSINESS, ENTREPRENEURSHIP AND DIGITAL TRANSFORMATION
Degree level Bachelor's Degree Programme
Educational sector code SECS-P/08
Period 1st Term
Course year 2
Where RONCADE
Spazio Moodle Link allo spazio del corso
Contribution of the course to the overall degree programme goals
The course contributes to the educational objectives of the Bachelor’s Degree Programme in Digital management which aims at providing students with updated knowledge on the implications of digital technology on organizational processes and strategies.
The course is divided into two parts. The first (6 cfu) provides students with an introductory overview of the main concepts of e-business, with a particular focus on the use of digital technologies to face the challenges that Management faces. The second part of the course (6 cfu) will discuss the processes through which innovative business models are developed and deployed, with reference to both cases of pure players and cases of digital transformation of brick and mortar businesses.
Expected learning outcomes
- Know the basic elements of strategic management.
- Acquire the basics of the main transformations in the business environment (digitalization, sustainability)
- Know the fundamental concepts of e-business and digital technologies, with the relevant management implications
- Apply digital technologies to context data analysis processes;
Pre-requirements
No further prerequisites are required, other than those eventually envisaged by student's study plan.
Contents
- Introduction to Strategic Management
- A new competitive environment, across sustainability and digitalization
- Industry 4.0
- E-business, E-commerce, platforms and digital marketing
- Laboratorial activity (groupwork)
Referral texts
Slides and reading material distributed in class
Assessment methods
Written test (15 multiple choice questions, 20 minutes), and a lab activity in the form of Group Work on digital platforms, final oral presentation.
Teaching methods
Frontal lectures and lab activities.
Type of exam
written
2030 Agenda for Sustainable Development Goals

This subject deals with topics related to the macro-area "Cities, infrastructure and social capital" and contributes to the achievement of one or more goals of U. N. Agenda for Sustainable Development

Definitive programme.
Last update of the programme
14/09/2020