PRINCIPLES OF BUSINESS MANAGEMENT

Academic year
2020/2021 Syllabus of previous years
Official course title
PRINCIPI DI ECONOMIA E GESTIONE DELLE IMPRESE
Course code
LT7010 (AF:314026 AR:167783)
Modality
On campus classes
ECTS credits
6
Subdivision
Surnames M-Z
Degree level
Bachelor's Degree Programme
Educational sector code
SECS-P/08
Period
2nd Semester
Course year
2
Where
VENEZIA
Moodle
Go to Moodle page
The course of "Principles of Business Management" has the primary goal of introducing the basic tools for understanding the discipline. More specifically, the objectives of the course are:
1. To introduce the basic concepts on corporate system and on the competitive environment in which it operates.
2. To analyze its strategic management, with a particular focus on organization, marketing, innovation, and sustainability.
1. Knowledge and understanding:
- basic terms of management and marketing,
- key concepts of corporate system.
2. Applying knowledge:
-applying models and concepts to case studies.
3. Judgement skills:
-evaluate critically strategic actions of enterprises.
4. Communication skills:
-ability to interact with peers and tutor in reflections on managerial and strategic topics.
5. Learning skills:
-ability of elaborating contents of references,
-ability of consulting different forms of informative materials (i.e., books, articles, enterprises' websites, videos).
No pre-requisite is needed
-The enterprise as a system and the competitive environment
-Resources and competences
-Strategic management
-Growth and planning strategies
-Business model
-Enterprise, CSR and Sustainability
-Marketing strategies and practices
-Demand analysis
Text and teaching material will be communicated on Moodle
Written exam, 15 multiple choice questions. Students can integrate their grades with workgroups (online)
Frontal lectures, lab activities with groupworks.
written

This subject deals with topics related to the macro-area "Cities, infrastructure and social capital" and contributes to the achievement of one or more goals of U. N. Agenda for Sustainable Development

Goal 9: industry, innovation and infrastructure
Goal 11: sustainable cities and communities
Definitive programme.
Last update of the programme: 25/01/2021