TOURISM MANAGEMENT AND MARKETING

Academic year
2020/2021 Syllabus of previous years
Official course title
GESTIONE E MARKETING DELLE AZIENDE TURISTICHE
Course code
ET0072 (AF:314823 AR:170305)
Modality
On campus classes
ECTS credits
6
Degree level
Bachelor's Degree Programme
Educational sector code
SECS-P/08
Period
4th Term
Course year
2
Where
TREVISO
Moodle
Go to Moodle page
The course aims at providing some basic knowledge about the tourism industry, defining its players and their relationships. The main goal of the course is to provide analytical and management tools useful to understand competitive dynamics and to define marketing strategies.
At the end of the course students are expected to have acquired the knowledge necessary to understand the specificities of the tourism industry, the main actors and the relationship systems that come into being in the production and consumption processes. Students will also acquire the ability to autonomously apply the concepts and theoretical models proposed during the course to analyze and understand the dynamics of the competitive environment and marketing choices.
For any prerequisites, students must refer to their study plan
Programme:
1. Business Model
2. Service Management
3. Tourism Demand
4. Tourism product
5. Market segmentation
6. Positioning and Pricing
7. Distribution
8. Accomodation
9. Arlines industry
10. Tour operators
Della Corte, V. (2020) Imprese e sistemi turistici: Il management. III Edizione, Egea, Milano [capp. 1 (pp. 1-56) 3 (pp.103-147); 4 (pp. 149-185); 5 (pp. 189-246, esclusi i paragrafi 5.5.3, 5.6.2 e 5.6.3)]

Other reference materials will also be made available during lessons. See in the website: moodle -> "Gestione e Marketing delle Aziende Turistiche 2019-20".
The exam is written, an additional oral examination may occur depending on the grade of the written exam.
Written exam will be organized in open questions
Lectures and suggestions for further readings
Italian
written and oral
This programme is provisional and there could still be changes in its contents.
Last update of the programme: 26/03/2021