CONSUMER BEHAVIOUR

Academic year

2019/2020 Syllabus of previous years

Official course title

CONSUMER BEHAVIOUR

Course code

EM7037 (AF:317087 AR:170714)

Modality

On campus classes

ECTS credits

6

Degree level

Master's Degree Programme (DM270)

Educational sector code

SECS-P/08

Period

2nd Term

Course year

2

Where

VENEZIA

Moodle

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Contribution of the course to the overall degree programme goals

The course draws from marketing, sociology and psychology to integrate the degree program with a detailed overview on the perspective of consumers, the main theories that analyze their behavior and the latest research trends.

Expected learning outcomes

Students will become proficient in the evolution of studies on consumer behavior, from traditional neoclassical models to recent research trends investigating responsible citizenship. Relevant theoretical frameworks investigating behavioral determinants will be described in detail, with reference to a wide set of domains that go beyond traditional purchasing behavior.

Pre-requirements

Pre-requisites of the degree program.

Contents

- Study on consumer behavior: basic concepts and introductory notes
- Evolution of studies on consumer behavior
- The cognitive-rational theoretical frameworks
- The role of habits
- New research approaches
- The responsible consumer

Referral texts

Lanzini, P. (2018). Responsible Citizens and Sustainable Consumer Behavior: New Interpretive Frameworks. Routledge.

Assessment methods

Written exam with both open questions and multiple choice. Students can integrate their grade with workgroups.

Teaching methods

Lectures and workgroup sessions.

Teaching language

English

Type of exam

written

2030 Agenda for Sustainable Development Goals

This subject deals with topics related to the macro-area "Climate change and energy" and contributes to the achievement of one or more goals of U. N. Agenda for Sustainable Development

Definitive programme.

Last update of the programme: 14/04/2019