Contribution of the course to the overall degree programme goals
The teaching falls within the third year subjects and is common for students of the degree course in chemistry and sustainable technologies [CT7] and of the degree course in science and technology for cultural heritage [CT60].
Its objective is to illustrate to Learners the fundamentals of the economy in general and the environmental economy, those of business economics, the basic concepts of business organization and those of marketing.
In particular, the training targets are to provide the basic tools to acquire the fundamental knowledge necessary for setting up a business, defining the structure useful for facing and winning the challenges posed by the reference market.
Particular attention is paid to the exploration of the company, understood as a tool that man, or the entrepreneur, uses to carry out production and consumption of goods and services
The achievement of these objectives allows the student to have the minimum basis for the knowledge of the company, on the ways in which it must be structured, and how the market must be analyzed in order to achieve an optimal match between one's offer and what the demand for. market.
In this course we will study the company as an actor in the economic system, and the discipline that studies its behavior, or the Business Economy, whose fundamental purpose is to carry out economic activity aimed at the realization of goods and services (output), to allow the satisfaction of customers' needs, using the levers of marketing, that is the discipline that allows the connection between the same and the market.
Expected learning outcomes
Attendance and active participation in the training activity proposed by the course (lectures), and individual study will allow students to:
1 Knowledge and understanding
1.1. The fundamental concepts and principles underlying economics (illustrate the profiles of the discipline);
1.2. Economics of the environment (to explain the fundamentals of the discipline and its origins, starting from the 1960s onwards) and ecological limits (the environmental element as an external cost, the limits to the use of renewable and non-renewable resources, and the notion of terrestrial economy as a frontier economy); the notion of extended economy (the balance of materials, the multifunctional nature of environmental resources, and the relationship between externalities and public goods).
1.3. The company: what it is and how it works
1.4. The organization of a company: strategies and models applied in companies
1.5. Marketing as a discipline and its operational implications in carrying out company activities.
2 Ability to apply knowledge and understanding
2.1 Getting to know a company and a company organization;
2.2. Apply the principles of sustainability to a business activity;
2.3. Identify the strategies to be able to place their products and services on the market
3 Judgment skills
3.1. Knowing how to identify the elements that characterize an economic system
3.2. Knowing how to identify the organizational models of a company
3.3. Knowing how to identify the determinants of sustainable entrepreneurial development
3.4. Knowing how to determine a marketing strategy
Knowledge of the fundamentals of economics is desirable, with reference to the ability to analyze economic phenomena in a systemic and critical key, or to be able, on the one hand, to formulate economic problems in structured and formalized terms, according to the analysis models theory most shared by economists, and on the other hand, to identify the fields of applicability of these models and the value judgments underlying them and the consequent plurality of points of view in the description of economic phenomena. The issues just mentioned will, in any case, be resumed and addressed during the course of the lessons.
Knowledge of the basic notions of law is desirable, and in particular it is considered necessary to have learned the concepts of law (as a phenomenon of significant importance that governs every moment of our life and the reality in which we live), norm (i.e. the requirements underlying the legal rules that make up the legal system itself), the sources of law (or any act or fact suitable for producing legal rules in a certain legal and social system), and legal system (i.e. the set of rules governing the organization and life of the State and of other human organizations having similar characteristics).
It is desirable to possess the basis of business economics, with reference to the notion of economic activity, of a company and related classification criteria.
Knowledge of the main issues related to environmental sustainability is desirable.
With regard to the issues mentioned above, please note that they will, in any case, be resumed and dealt with during the course of the lessons.
Therefore, the student who accesses this course has a minimum knowledge of the discipline of economics and the principles of environmental sustainability.
There are no mandatory prerequisites.
a) Fundamentals of Economics
1. The definition
2. The economic system
3. Microeconomics vs Macroeconomics
4. Correct allocation of resources
b) Economics of the Environment
2. Relationship between economy and environment
3. Environment and ethics
4. The limits to economic development
5. Economic growth and, population growth and the environment
c) Business Economics
1. What is a company
2. The classification of enterprises
3. The economic entity
4. The legal entity
5. Environmental and social reporting indicators
d) Business Organization
1. The nature of organizations and organizational design activities
2. Organizational planning strategies
3. The fundamental elements of a structure
1. Definition of marketing, related strategies and operations
2. The marketing information system
3. The levers of the marketing mix (production, price, distribution, communication)
Stefano Sassone, Economics, business organization and sustainability (to be published at the end of the course, second half of April 2022).
Verification of learning will take place through an oral test, articulated according to open questions posed by the teacher.
During the exam session, the student will be asked questions which will aim to ascertain knowledge of the topics illustrated and explained during the course of the lessons.
The following will be considered as final evaluation parameters: a) the way the scientific contents are presented; b) the acquisition of a formal language appropriate to the issues addressed; c) the acquisition of the skills transmitted.
The questions posed in the examination session will concern the five parts into which the course is divided and will have an estimated duration of 20 minutes, in order to find the correct learning of the concepts presented during the semester.
The course is divided into lectures.
Educational modules will be available on the e-learning platform of the university moodle Unive.
The didactic modules available on this platform constitute the essential core of the knowledge which will be required to be shown during the oral tests of the exam sessions, which will be supplemented by the contents reported in the proposed reference texts.
Type of exam
2030 Agenda for Sustainable Development Goals
This subject deals with topics related to the macro-area "Circular economy, innovation, work" and contributes to the achievement of one or more goals of U. N. Agenda for Sustainable Development
Last update of the programme: 18/01/2022
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