BUSINESS ECONOMICS AND MANAGEMENT

Academic year
2020/2021 Syllabus of previous years
Official course title
BUSINESS ECONOMICS AND MANAGEMENT
Course code
ET4006 (AF:331384 AR:178170)
Modality
On campus classes
ECTS credits
6
Degree level
Bachelor's Degree Programme
Educational sector code
SECS-P/08
Period
4th Term
Course year
1
Where
VENEZIA
Moodle
Go to Moodle page
The course aims at bridging the gap between economic theory and managerial practice. Through a process of application of the principles, concepts and tools of economics to solve the managerial problems of a business enterprise, business economics support managerial decision-making. From a firm perspective the module explore those activities and functions associated with running a company, such as controlling, leading, monitoring, organising, and planning.
At the end of the course students will be able to...
- Know the basic concepts and language of the economic analysis of firms' processes.
- Review a wide range of decisions faced by managers
- Understand how economic theory can be applied to markets, industries and firms
- Understand basic functions of firms and roles of different actors (individuals, organizations, institutions)
Any specific knowledge required
The course will cover the following topics:
• The Fundamentals of Managerial Economics
• Market Forces: Demand and Supply
• Economies of scale, scope, learning curves
• The Theory of Individual Behavior
• The Production Process, Costs and Revenues
• The Organization of the Firm and its functions
• The Nature of Industry
• Managing Markets and competition
• Pricing Strategies
• The Economics of Information
• The role of the Government

Economics of Strategy, 7th Edition | Wiley www.wiley.com
David Dranove, David Besanko, Mark Shanley, Scott Schaefer. ISBN: 978-1-119-04231-0
Written exam will include multiple choice and open-end questions
Frontal lessons will be integrated with case studies
English
written
Definitive programme.
Last update of the programme: 17/11/2020