PRINCIPLES OF BUSINESS MANAGEMENT

This course is one of the optional activities: it allows students to acquire basic notions of economics, management and business organization, both in view of specializing in subsequent courses and in order to prepare for the professional world, where graduates in Asian and Mediterranean African Languages, Cultures and Societies will be able to work - in private companies, public institutions and international organizations - in the field of intercultural communication, or work in the organization and promotion of events.
To this end, some conceptual coordinates will be offered, which will be constantly applied to the study of concrete cases.

Students will acquire a general understanding of core principles, concepts and therminology that characterize this discipline.
They will be also able to identify strategies and actions applicable to specific business cases, using the theoretical and methodological tools provided in the course.

Knowledge and understanding
Students will acquire a general knowledge of analytical, methodological and critical tools regarding business management.

Applying knowledge and understanding
Students will be able to apply conceptual resources and problem solving abilities to the analysis of specific business cases. They will also able to identify strengths / weaknesses, offering indications on strategic choices and action plans.

Making judgements
Students will be able to integrate knowledge and to use a plurality of perspectives; they willi be also able to evaluate and manage complex situations, reflecting on social and ethical responsibilities linked to the application of their knowledge

Communication skills
Students will be able to communicate both theoretical knowledge and the results of specific case studies in a clear and effective way.

Learning skills
The course aims to enable students to acquire an in-depth knowledge and understanding of organizations - both for-profit and non-profit - through a largely self-directed and autonomous learning.

General knowledge acquired in previous coursework.

The course focuses on the following topics: definition of strategic orientation and analysis of the competitive environment, organizational models and human resources management, marketing process and communication activities. The program will be developed according to an "experiential" approach, integrating frontal lessons with discussions of business cases, as well as with testimonials from experts and professionals.

- Relations between business and environment
- Definition of strategic orientation and analysis of the competitive environment
- New strategic approaches
- Organizational models: a comparison
- Manufacturing processes: from Fordism to Toyotism
- Organizational culture and human resources management
- Marketing process
- Marketing mix
- Branding and communication
- Creativity, innovation and paths of change

Tunisini, A., Ferrucci, L. e Pencarelli, T. (2020). Economia e management delle imprese, Strategie e Strumenti per la competitività e la gestione aziendale, Milano, Hoepli Editore.

Qualizza, G. (2020). Il ritorno dei luoghi. Place of origin, marche locali, consumer engagement: nuove mappe per creare valore, Pisa, Edizioni ETS; or, as an alternative, Qualizza, G. (2010). Transparent Factory. Quando gli spazi del lavoro fanno comunicazione, Milano, FrancoAngeli.

Further indications will be offered in class

Teaching support tools: PowerPoint slides, videos and other multimedia documents. Teaching materials will be made available to students on the Moodle platform.

In order to ascertain the effective acquisition of the skills that the course aims to offer to students, the learning assessment will be carried out through an oral test on the topics of the course (scheduled texts and teaching materials).
The aim is both to verify the knowledge and understanding of the logic of analysis, of the basic concepts and of the specialized terminology presented in the course, and to ascertain the communicative skills, as well as the ability to learn and independently re-elaborate the proposed contents.
If the number of students enrolled in a single call is higher than 12, the test will be carried out through a written test, divided into closed-ended questions and open-ended questions.

Lecture and, if possible, discussion sessions and tutorials, with the partecipation of experts and professionals. Assignments (papers, group assignments, oral presentations) may also take place during classes.

Reception time: by appointment, to be arranged by e-mail at the following address: gabriele.qualizza@unive.it. It is possible to use the online platforms (e.g. Zoom) for any telematic conversations.
Students who attend at least 70% of the lessons are considered "attending".

written

This subject deals with topics related to the macro-area "Circular economy, innovation, work" and contributes to the achievement of one or more goals of U. N. Agenda for Sustainable Development