E-BUSINESS, ENTREPRENEURSHIP AND DIGITAL TRANSFORMATION-1

Academic year
2020/2021 Syllabus of previous years
Official course title
E-BUSINESS, ENTREPRENEURSHIP AND DIGITAL TRANSFORMATION-1
Course code
ET7010 (AF:338644 AR:170902)
Modality
On campus classes
ECTS credits
6 out of 12 of E-BUSINESS, ENTREPRENEURSHIP AND DIGITAL TRANSFORMATION
Degree level
Bachelor's Degree Programme
Educational sector code
SECS-P/08
Period
1st Term
Course year
2
Where
RONCADE
Moodle
Go to Moodle page
The course contributes to the educational objectives of the Bachelor’s Degree Programme in Digital management which aims at providing students with updated knowledge on the implications of digital technology on organizational processes and strategies.
The course is divided into two parts. The first (6 cfu) provides students with an introductory overview of the main concepts of e-business, with a particular focus on the use of digital technologies to face the challenges that Management faces. The second part of the course (6 cfu) will discuss the processes through which innovative business models are developed and deployed, with reference to both cases of pure players and cases of digital transformation of brick and mortar businesses.
- Know the basic elements of strategic management.
- Acquire the basics of the main transformations in the business environment (digitalization, sustainability)
- Know the fundamental concepts of e-business and digital technologies, with the relevant management implications
- Apply digital technologies to context data analysis processes;
No further prerequisites are required, other than those eventually envisaged by student's study plan.
- Introduction to Strategic Management
- A new competitive environment, across sustainability and digitalization
- Industry 4.0
- E-business, E-commerce, platforms and digital marketing
- Laboratorial activity (groupwork)
Slides and reading material distributed in class
Written test (15 multiple choice questions, 20 minutes), and a lab activity in the form of Group Work on digital platforms, final oral presentation.
Frontal lectures and lab activities.
written

This subject deals with topics related to the macro-area "Cities, infrastructure and social capital" and contributes to the achievement of one or more goals of U. N. Agenda for Sustainable Development

Definitive programme.
Last update of the programme: 14/09/2020