SOCIAL MEDIA AND WEB ANALYTICS

Academic year
2021/2022 Syllabus of previous years
Official course title
SOCIAL MEDIA AND WEB ANALYTICS
Course code
EM1421 (AF:339305 AR:188056)
Modality
On campus classes
ECTS credits
6
Degree level
Master's Degree Programme (DM270)
Educational sector code
INF/01
Period
1st Term
Course year
2
Where
VENEZIA
Moodle
Go to Moodle page
The course aims at providing an overview of concepts, methods and techniques for exploring, analysing and visualising data from main social media platforms (e.g., Facebook, YouTube, Twitter). The course will also provide an introduction to social network analysis.
- Using API to retrieve social media data
- Performing sentiment analysis and emotion detection on user data
- Analysing user interactions on social media
- Extracting conversational topics from social media discussions
- Identifying communities of interest (e.g., echo chambers)
- Basic computing knowledge (basic functions of the operating system, web browsing, e-mail, Office working suites, search engines)
- Good knowledge of R (or equivalent, e.g. Python)
- Introduction to data science and social media analysis
- Working with API
- Data and Information Visualisation
- Topic Extraction
- Sentiment Analysis
- Social Network Analysis

(This outline may be subject to change)
To be defined
The final oral exam consists of theoretical questions about the course content, and of the presentation of a project previously agreed with the instructor.
Frontal interactive lessons, group work
English
oral

This subject deals with topics related to the macro-area "Human capital, health, education" and contributes to the achievement of one or more goals of U. N. Agenda for Sustainable Development

Goal 3: good health and well-being
Goal 4: quality education
Definitive programme.
Last update of the programme: 13/05/2021