Academic year
2020/2021 Syllabus of previous years
Official course title
Course code
FM0129 (AF:345796 AR:180860)
Blended (on campus and online classes)
ECTS credits
Degree level
Master's Degree Programme (DM270)
Educational sector code
3rd Term
Go to Moodle page
The course aims at introducing to students the problems cultural organizations' management deals with. Measurement and analysis tools are also offered within a framework of strategic and operative evaluation.
Students will acquire knowledge of the fundamental concepts for the analysis and understanding of contexts, of the behaviors of the actors and their relationships, and the main approaches and tools with which to describe and interpret the governance of cultural production organizations, in the aspects related to strategic and operational management.
They will develop their own ability to apply the concepts and theoretical models proposed during the course (also through group work) and to critically reason, highlighting potentialities and limits of their applicability in the field of cultural productions.
Group work and discussion in the classroom will help develop research skills and independent study of materials (texts and academic articles, data and information available on the web, etc.) and also communication skills.
The course is developed into a number of interrelated topics. It' s offered in blended mode (part with lectures and part online)
1. Management and cultural industries
2. The concept of strategy and its dimensions
3. Cultural organizations and strategic management
4. Competitive advantage
5. Inter-organizational and cooperation forms
6. Cultural proposal, audience development, and sustainability
7. Cultural production and tourism production
8. Public accountability and financial effectiveness
9. Integrating strategic and operative issues in planning and control systems
10. Customers’ profiling models in cultural production
11. Budgeting
12. Integrated performance measurement systems
13. Reporting systems under financial, competitive, social, and ethic perspectives
First part (prof. Michele Tamma)

De Wit, B., Meyer R., (2010), Strategy: process, content, context: An international perspective, Cengage Learning, 4th edition [chapters 1 (pp. 3-18), 5 (pp. 236-260), 7 (pp. 365-385)

Mintzberg H., Ahlstrand B., Lampel J. (1998) "Strategy Safari", Financial Times, Prentice Hall [Chapter 1, pp.1-21]

D. Hesmondhalgh, Le industrie culturali, Egea, Milano, 2008 [capitolo: Introduzione (pp.2-27)];

Lampel, J., Lant, T. e Shamsie, J. (2000) Balancing Act: Learning fron Organizing Practices in Cultural Industries, in “Organization Science”, Vol.11, n.3, May-June, pp.263-269.

M. Tamma e A. Curtolo, Lo sviluppo strategico delle organizzazioni di produzione culturale: commitments, risorse, prodotti, in G. Brunetti e M. Rispoli (a cura di) Economia e management delle aziende di produzione culturale, Il Mulino, Bologna, 2009. [pp. 57-79]

A. Moretti, Produzioni culturali e produzioni turistiche: complementarietà, in G. Brunetti e M. Rispoli (a cura di) Economia e management delle aziende di produzione culturale, Il Mulino, Bologna, 2009. [pp. 83-101]

Check out the course page ( for materials, readings and other information

Second Part (prof. Fabrizio Panozzo)

Check out the course page ( for materials, readings and other information
The exam is written, an additional oral examination may occur depending on the grade of the written exam.
Written exam will be organized in open questions
See the file "leggimi.pdf" in the website: moodle -> "Governo delle organizzazioni culturali".
The course is mainly organized in lectures. Indications, references and supplementary materials will be made available to students through the moodle platform.
A group work is planned in which the students will be encouraged to use the concepts learned.
The course is offered in blended mode (part with lectures and part online: )
written and oral
This programme is provisional and there could still be changes in its contents.
Last update of the programme: 26/04/2020