The first part of the course will focus on the concepts of text and discourse, and on the fundamentals of rhetoric and pragmatics. Text types and genres will be defined, and the principles of enunciation and dialogism will be illustrated. The main tenets of pragmatics (speech acts, illocutionary forces, cooperative principle, performativity, deixis, implicit meaning) will be examined, together with the textual structures that represent them. Special attention will be devoted to argumentation and to the other components of persuasion (ethos, pathos).
All general concepts will be illustrated with numerous examples, mainly drawn from the domain of political communication, with a special focus on the environmental policies in Europe.