Academic year
2021/2022 Syllabus of previous years
Official course title
Course code
EM4046 (AF:358055 AR:189120)
On campus classes
ECTS credits
Degree level
Master's Degree Programme (DM270)
Educational sector code
3rd Term
Course year
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The aim of the course is to provide the student with tools to develop a strategic planning process and, before of that, to formulate an incremental (strategic positioning) as well as radical (strategic innovation) business strategy. The conceptual foundations and tools gained during the course will be systematically used to interactively analyze real case studies of start-ups based on blockchain and artificial intelligence technologies.
At the end of the course, the student will know how to apply the theoretical tools to understand and analyze strategic issues and to fully appreciate the complexities related to strategic management in terms of strategy formulation. An interdisciplinary approach and lessons of experts from various disciplines: economy, sociology, culture, and design, will characterize the course. Through the course, students will learn how to rigorously analyze a firm's competitive environment, its internal resources, and its business-level strategies. Students will learn tools and competencies to research and analyze future trends in order to understand how they can affect the strategy. The conceptual foundations and tools gained during the course of various disciplines will systematically analyze a case history based on business model innovation. The course is designed so that participation and discussion enable the learning process.
A bachelor-level course in strategy - or an equivalent knowledge of main strategy topics - is strongly advised. In particular, students would benefit from reading a basic strategy handbook such as:
1. R. Grant,(2010), “Contemporary strategy analysis”, Wiley;
2. G. Johnson, K. Scholes, R. Whittington (2008), "Exploring corporate strategy", Prentice Hall.
The course focuses on the frameworks that are useful in analyzing the strategic problems and issues that firms face in their competitive contexts, on the processes of strategy formulation, and on the subsequent process of strategic planning. In-depth analyses, workshops, and frontal lessons of sociological, cultural, and literature disciplines characterize the course to provide students with an interdisciplinary approach to make better or transform the strategies. The course will enhance individual project work sustained by experts.

Structure of the course:
1. The business strategy evolution
2. Strategic planning
3. Strategic positioning
4. Strategic innovation
5. The business model
6. Strategic Fit
C. Bagnoli, A. Bravin, M. Massaro, A. Vignotto (2018), Business Model 4.0, Edizioni Ca' Foscari
- H. Mintzberg, B. Ahlstrand, J. Lampel (2009), Strategy Safari: The complete guide through the wilds of strategic management. Pearson Education
- B. De Wit, R. Meyer (2010), Strategy synthesis: resolving strategy paradoxes to create competitive advantage, International Thomson Business Press
- W. C. Kim, R. Mauborgne (2005), Blue Ocean Strategy. How to Create Uncontested Market Space and Make Competition Irrelevant. Boston: Harvard Business School Press
- R. Verganti (2009), Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean. Harvard Business Press
- L. Keeley, R. Pikkel, B. Quinn, H. Walters (2013), Ten Types of Innovation, Wiley & Sons
- A. Osterwalder, Y. Pigneur (2010), Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Wiley & Sons
- A. Osterwalder, Y. Pigneur, G. Bernarda, A. Smith (2014), Value proposition design. Wiley & Sons
Online or on presence pitch of simulated companies groups.
We will use oral presentation, case studies, group activities, and design-thinking method.
written and oral

This subject deals with topics related to the macro-area "Circular economy, innovation, work" and contributes to the achievement of one or more goals of U. N. Agenda for Sustainable Development

Definitive programme.
Last update of the programme: 01/10/2021