Academic year
2022/2023 Syllabus of previous years
Official course title
Course code
EM3A15 (AF:376428 AR:208928)
On campus classes
ECTS credits
6 out of 12 of VISUAL CULTURES
Degree level
Master's Degree Programme (DM270)
Educational sector code
4th Term
Course year
Go to Moodle page
The module is part of the historical and artistic cluster within the MA in Arts Management. It is designed to provide the students with an in-depth understanding of the key features of contemporary visual cultures with a particular emphasis on screen cultures and its dynamics and products.
Upon successful completion of the module, students will gain a good understanding of the products of contemporary visual cultures. They will also be able to distinguish and appropriately discuss the trends characterising the circulation, use and re-use of images in the digital and postdigital environment. Basic objectives of the module are therefore:

- Develop the ability to learn and use the specific vocabulary describing visual and screen cultures in pertinent ways;
- Acquire the skill to frame images and image technologies within the appropriate context, demonstrating their understanding of forms, authors and key issues across a variety of texts and experiences elicited through screen media;
- Showing an excellent familiarity in elaborating a consistent and pertinent argumentation about the studied topics.

Essential to pass the module is a basic development of critical thinking, so as to be able to recognise the logics and processes regulating contemporary visual culture artefacts, as well as the relationships amongst them. Ultimately, such critical thinking is expected to be individually articulated, constructively structured and collectively discussed using case studies, concepts and module readings alike. This is truly an essential skill not only because it will contribute to favour a respectful and dialogic environment in the classroom, but also and rather primarily because it is a key transferable skill required by the job market for pretty much each and every professional profile in line with the overall master’s programme.
Some knowledge around contemporary visual cultures is required. Students who took Visual Culture I are particularly welcome on this module.
Language-wise, students are expected to be fluent in English as per programme minimum entry requirement.
Second of two Visual Cultures module, this class moves from an advanced starting point, whereby the visual is connected to the surfaces making it available for consumption in our contemporary context. Observing a variety of surfaces will allow us to dive into the materiality of screen media, which are the main kind of devices delivering visual contents. We will eventually focus on what make this delivery possible by familiarising with concepts such as the touchscreen, the digital interface, and the desktop.
The latter will be our specific focus as it lends itself to work both as a metaphor and an epistemic tool enabling us to easily understand and navigate the digital space of image circulation, manipulation, use and re-use. We will attempt to use the desktop as a portal to observe such processes. We will also practice the desktop as a creative surface for a number of hands-on sessions aimed at experimenting in first person the concepts we studied in a practical way.
Students attending the 70% of the module or more are expected to study the selected readings distributed session by session through Moodle.
Students attending less than the 70% of the module are expected to contact the lecturer over email at the beginning of the module and agree on an alternative bibliography. Be aware that the given bibliography is by no means punitive, it is instead tailored in order to cover the topics studied in the classroom and make sure everyone taking the module is assessed on the basis of a fair and even amount of work.
Students attending the 70% of the module or more will be assessed as follows:
- a practical coursework (40% of the overall module grade) consisting of a media artefact to be created over the course of the module IN GROUPS. No specific skills nor technologies are requested.
- an oral test (60% of the overall module grade) to assess the INDIVIDUAL understanding of the concepts and themes covered throughout the module.
Students attending less than the 70% of the module will be assessed exclusively on the basis of an oral test (100% of the overall module grade) aimed at both checking the correct understanding of the concepts discussed in the bibliography, and the ability to inform a critical discussion of the same concepts.
The module adopts a mix of teaching strategies and tools to favour knowledge transfer, as well as to create a participatory and stimulating teaching environment.
We will combine frontal lectures, working sessions and critical discussions. The timetable has been adjusted in order to accommodate hands-on sessions and giving time enough to the students to practice and receive feedback in a workshop environment.
You will be supported in your work and interaction with fellow students and the lecturer by a set of teaching materials such as presentations, clips, hands-on skill sessions and the likes. In order for everybody to participate in stimulating sessions an active participation is required. You are also required to do your weekly reading for a more evenly distributed learning process.
Students are very warmly suggested to take their classes. Attendance is crucial to ensure the hands-on workshop activities to develop a correct learning curve. When attendance is not possible, please do get in touch with your lecturer at the beginning of the module and say so.
Students who will skip over 30% of the module are expected to prepare a specific programme designed as a replacement of the activities which took place in class and they missed. Further details in the section 'Bibliography/Testi di riferimento'.

This subject deals with topics related to the macro-area "Human capital, health, education" and contributes to the achievement of one or more goals of U. N. Agenda for Sustainable Development

This programme is provisional and there could still be changes in its contents.
Last update of the programme: 06/02/2023